Bronzer Stick
Alix recently swapped her Charlotte Tilbury bronzing wand for Rare Beauty’s bronzer stick.
Alix Earle Has Millions in a Chokehold—Here Are 38 Makeup Products She Uses
Including the eyelash routine that's going viral.
@alixearle/TikTok.
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If you don’t know Alix Earle’s name yet, you will soon. The 23-year-old influencer and former University of Miami college student grew fast on TikTok, gaining over a million followers in just one month, and now sitting around 6.5 million. Today, we’re focusing on Alix Earle’s makeup routine and the products she can’t live without, because, quite frankly, the girl has her glam down perfectly.
Earle’s followers love her for her “hot mess” approach to life, with a product-filled bathroom counter we can all relate to. She’s also been honest about her acne struggles, documenting her months on Accutane. When she sits to do her makeup, you really do feel like you’re FaceTiming a friend who is catching you up on all their recent debauchery. At the same time, she’s showing you how she gets her lashes incredibly long, what she uses as blush and highlight, and where she applies her bronzer.
Earle uses a mix of TikTok-viral products and under-the-radar favorites. Some are even a bit surprising. Keep scrolling for her top products so you, too, can copy her makeup routine.
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Image Credit: Rare Beauty. -
Lip Treatment
Image Credit: OLEHENRIKSEN. Alix has been giving OLEHENRIKSEN’s new lip treatment a go by gliding it on top of her fave Charlotte Tilbury lip liner.
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Skin Tint
Image Credit: Image: Ilia. For a more natural-looking base, Earle reaches for Ilia’s super-popular skin tint.
Summer Fridays. During a more natural makeup GRWM on TikTok, Alix opted for Summer Friday’s Sheer Skin Tint instead of a medium- to high-coverage liquid foundation.
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Liquid Contour
Earle loves Tarte’s new contour wand as much as we do. Read our entire review here.
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Bronzing Drops
Unsurprisingly, the University of Miami student loves a tan. This bronze face serum gives you the prettiest glow and is sold out almost everywhere.
SaieSaie Glowy Super GelWhen Alix isn’t using the TikTok-viral Drunk Elephant bronzing drops, she’s reaching for Saie’s Super Glowy Gel in Sunglow.
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Highlighter Drops
Image Credit: Image: Drunk Elephant. In a new TikTok, Earle showed off how pretty Drunk Elephant’s B-Goldi Bright Drops are mixed with your fave moisturizer.
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Glowy Foundation
Earle uses a few different foundations depending on the level of glam but this natural finish one from Nars seems to be a favorite.
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Foundation Stick
For a bit more coverage, she applies Tom Ford’s medium-coverage foundation.
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Creamy Concealer
She uses two concealers, one lighter under her eyes and one darker for covering overall imperfections.
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Drugstore Concealer
She also uses Maybelline’s affordable concealer , which is a great option if Nars is out of your price range.
Maybelline Fit Me Concealer
$6.94 (was $7.49) -
Foundation Brush
She blends her base products with Tarte’s fluffy, dome foundation brush.
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Contour Wand
Earle contours her cheeks, nose, and jaw with this ultra-popular contour wand.
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Loose Baking & Setting Powder
After concealer, Earle bakes with Huda Beauty’s Easy Bake Loose Baking & Setting powder.
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Waterproof Brow Pencil
The blonde lightly fills in her brows with Chantecaille’s matte-finish definer.
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Brow Gel
Image Credit: Benefit Cosmetics. She then goes in with this strong-hold brow gel.
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White Eyeliner
She brightens the whites of her eyes by lining them with this white liner .
NYX Professional Makeup Jumbo Eye Pencil in Milk
$5.4969% Off -
Powder Bronzer
What can we say? The girl loves her bronzer.
Benefit Cosmetics Hoola BronzerThe TikToker will warm her face up with a few swipes of Benefit’s cult-fave Hoola Bronzer. She also sometimes taps it onto her lids for a natural eye look.
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Pressed Powder Bronzer
She’s also a fan of Kylie Jenner’s soft powder bronzer.
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Liquid Blush
Earle’s makeup isn’t blush heavy but she usually uses Selena Gomez’s popular liquid blush in this neutral mauve hue.
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Pink Highlighter
She adds this pink highlighter to the tops of her cheeks and tips of her nose.
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Faux Freckles
She adds faux freckles with this long-lasting formula.
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Neutral Eyeshadow Palette
She loves her neutral eyeshadow palettes, like this one from Tarte.
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Eyelash Curler
The Tweezerman lash curler is an important first step to Earle’s lash routine.
Classic Eyelash Curler
$13.95 -
Waterproof Mascara
Next, she goes in with the waterproof version of Too Faced’s volumizing mascara.
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Curling Mascara
She finishes with multiple coats of this curling mascara, which gets on her face but she cleans it up with micellar water.
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Lip Liner
She lines her lips with Charlotte Tilbury’s popular Pillow Talk lip liner.
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Rosy Lip Balm
For a pretty pink pout, she applies this pigmented lip balm.
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Lip Oil
And Dior’s popular lip oil.
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Radiant Concealer
Earle loves the Radiant version of Tarte’s iconic Shape Tape Concealer for a hydrated and glowy under-eye area.
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Mascara Primer
Image Credit: Image: Too Faced. Earle is known for her love of Too Faced’s Better Than Sex Mascara so it’s not surprising she’s been using the brand’s new primer for long-lasting volume.
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Double-Ended Face Brush
Image Credit: Image: KINGMAS. Earle uses this ultra-affordable, double-ended foundation brush for both cream and powder.
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Blush Duo
Image Credit: Image: Patrick Ta Beauty. The college grad alternates shades of Patrick Ta’s Major Beauty Headlines – Double-Take Crème & Powder Blush, including this bronzer hue in She’s So LA.
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Cream Foundation
She also loves Patrick Ta’s cream foundation, which also includes a finishing powder right in the compact.
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Plumping Lip Gloss
Image Credit: Image: Patrick Ta. Earle finishes her lip with Patrick Ta’s Major Volume Plumping Lip Gloss in Full Syringe.
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Face Illuminator
L’Oréal Paris’ True Match Lumi Glotion looks so pretty on Earle, and it’s a great dupe for the often sold-out Drunk Elephant drops.
L’Oréal Paris’ True Match Lumi Glotion
$13.9816.9918% Off
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