I’m a Picky Beauty Writer & This Is What I’m Eyeing from Amazon Prime Day

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It’s that time again! Some of the buzziest, TikTok-viral, and affordable beauty products are on sale for  Amazon Prime Big Deal Days. There are beauty deals that’ll have you filling up your cart before you even know what happened, from brands including Tatcha, Elemis, and La Roche-Posay.

Of course, you have to be an Amazon Prime member. to get access to this major sale, so if you aren’t already, it’s the perfect time to sign up. With your membership, you’ll get access to everything from Amazon Prime Video (Hello, Marvelous Mrs. Maisel!) to free shipping and access to Prime Music. And free two-day shipping! If you’re not ready to grab the year-long membership, but don’t want to miss out on the deals to come, Amazon always offers a free Prime trial, which will allow you to participate in Prime Day and all the other benefits.

I’ve been a beauty writer and editor for more than a decade so I’m used to finding the best of the best sales. These are the deals I’m shopping right now.

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum

This ultra-popular anti-aging serum contains two types of hyaluronic acid and vitamin B5 to lock in moisture, and repair and plump skin.

Tree Hut Shea Sugar Scrub Coco Colada

Gen Z loves Tree Hut sugar scrubs. I want to get in on the action and at this price? Sign me up.

Anastasia Beverly Hills Brow Pen

I love the way this waterproof brow pen makes the most natural-looking strokes and comes in eight shades.

EltaMD Foaming Facial Cleanser

Hailey Bieber and I both love EltaMD’s gentle skincare. (We have good taste.) I’m dying to try this pH-balanced, oil-free enzyme cleanser that’s safe for every day use.

Elemis Pro-Collagen Cleansing Balm

This cult-fave cleansing balm is popular for a reason. It removes all of my makeup without stripping my skin or leaving a film behind. This deal gets you a whopping $17 off.

L’Oreal Professionnel Metal Detox Mask

This hydrating mask strengthens and protects hair from environmental damage without weighing down my fine strands.

Mighty Patch Original Patch

I never see these hydrocolloid patches on sale and they’re the best around. They suck out pimple gunk overnight without any active ingredients that can cause drying.

Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick Duo

I love the way these eyeshadow sticks glide on and blend out easily. There are so many shade duos to choose from at 40 percent off!

IT Cosmetics Superhero Mascara

Almost 10,000 4- and 5-star Amazon ratings aren’t wrong. This mascara gives lashes volume and length without a lot of effort. And it’s currently less than $20.