A Look at Andreja Pejic’s First Ever (Totally Inspiring!) Make Up For Ever Campaign
A while back we learned that Andreja Pejic’s had scored a mighty fine makeup contract with beauty giant Make Up For Ever (one of our long-time favorites), making her one of the very first transgender models to become the face and spokesperson of a beauty brand. She revealed the news by the way of a Vogue editorial, where she expressed her opinions on how society is making moves in the conversation of transgender identity.
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A sneak peek of the campaign has finally arrived—and it couldn’t be more appropriate, sending a positive, inspiring message to “Be Bold, Be Unexpected, Be You.” It features Andreja wearing a ton of really cool looks, transforming from one bold makeup look to another.
“It’s very important for me to accept jobs and opportunities that match who I am as a person. I feel like it’s a match made in heaven, ” she says speaking of her partnership in the campaign video. If you’re into smoky eyes, bold lips, and colored eye makeup, you’ll want to take a look.
She also posted a video that displays a look into her new campaign on her Instagram, expressing her gratitude for the role and what it means to her. “I can’t even describe how incredible it feels to be the 1st transwoman to become a face of a major cosmetics brand @Makeupforeverofficial. Thank you guys for being so brave and giving me this opportunity and for spreading the message that beauty IS diversity and simply that being different is perfectly OK,” she wrote.
Andreja isn’t the only new face of Make Up For Ever. Jamie Chung also takes on the role, going through her own transformation in a fun video for the brand – with bold makeup looks to boot.
One thing we’re more than thrilled to see happening? Beauty brands are clearly making strides in the perception of beauty, reminding us all to be who we are. There have been rumored talks that Caitlyn Jenner has a potential MAC Cosmetics campaign in the works, while transgender teen and activist Jazz Jennings has also scored a major deal—a contract with Clean and Clear!
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