9 Low-Key Incredible Beauty Products You Didn’t Know Were in Walmart

When you think of Walmart, your first thought might not be beauty. However, you might be surprised to learn that this retail giant offers an array of hidden gems in the beauty aisle that could easily rival offerings from exclusive boutiques. From skincare and hair care to fun makeup, Walmart’s selection is wide, featuring well-known brands as well as niche labels that are creating a buzz in the beauty world such as Kinlo by Naomi Osaka, The Home Edit and Af94 by Halsey. 

Whether you’re a beauty aficionado always on the lookout for the next big thing, or someone who appreciates a quality find without the hefty price tag, you can’t go wrong with any of these brands. Below, we’ve highlighted some of our favorite picks, so, the next time you’re strolling through the aisles of Walmart or browsing their website, keep an eye out for these standout products that might just become the new stars of your beauty routine.

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Kinlo Sun Spot Brightening Moisturizer

$15.03 Buy Now

Say goodbye to dull, dehydrated skin and hello to a beautiful glow with this brand from athlete Naomi Osaka. The Sun Spot Brightening Moisturizer provides visibly brighter, more radiant, and even-toned complexion without affecting your natural melanin. Sign me up!

af94 Give Em Lip High Shine Lip Gloss

$7.98 Buy Now

af94 by Halsey offers an array of beauty products including this antioxidant-infused lip gloss that serves up a sheer wash of color and next-level shine for hours of juicy wear.

Dossier Floral Lavender Eau De Parfum

$23.20 Buy Now

If you’re searching for a new winter scent then look no further because Dossier has so many to choose from. However, the Floral Lavender (inspired by YSL’s Libre) may just be my personal favorite due to its hints of sunny mandarin, neroli, and orange blossom accord.

The Home Edit Claw Clips, Yellow and Lemon Print

$5.98 Buy Now

Fun meets functionality with these vibrant claw clips. This pair of large rectangular clips come in a colorful lemon print on a white background and solid yellow, making them a great accessory for teens and adults.

FLOWER BEAUTY Liquid Kajal Blendable Eyeliner

$6.45 Buy Now

Eyeliner meets eyeshadow with this hyper-pigmented, rust shimmering liquid eyeliner, from Drew Barrymore’s beauty brand, that glides on easily with the soft, pointed tip and delivers perfect precision.

ITK Skincare Day and Night Eye Cream Duo

$14.97 Buy Now

ITK Day + Night Eye Cream Duo for Dark Circles de-puffs, brightens and deeply hydrates. Use this cream in the morning to help reduce the look of under eye circles and at night use the rich, nourishing cream infused with collagen, ceramides and antioxidants.

Relove by Revolution Correct Me Color Correcting Cream Palette

$2.98 Buy Now

The Relove by Revolution Correct Me Color Correcting Cream Palette provides a flawless base that easily conceals and corrects blemishes with a quick and easy application. Plus, it includes six creamy color correctors or concealers.

4U by Tia Lightweight Detangling Conditioner with Sea Moss and Hemi15

$9.97 Buy Now

4U by Tia Lightweight Detangling Conditioner with Sea Moss and Hemi15 gives your hair hydration with the weight. Notes of vanilla, amber, orchid and rose create an uplifting aromatic experience and because it’s formulated with thickening Sea Moss and Hemi 15, you can rest assured this product will moisturize and manage the frizz.

af94 False Advertising Teal UV Ombre Lash

$9.23 Buy Now

Channel your inner 90s supermodel with these lashes from af94 by Halsey. These are glow-in-the-dark, lightweight synthetic faux lashes that deliver a colorful flare of volume in easy application.