These Are Hannah Bronfman’s Hair Care Non-Negotiables

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Back in March, we had the opportunity at the SHE Media Co-Lab at SXSW to sit down with Hannah Bronfman—serial entrepreneur, angel investor, wellness advocate, and author of Do What Feels Good—to chat about how she stays healthy. And naturally, we wanted to know every detail of her hair care routine—after all, Bronfman is known for her great hair.

Lucky for us, Bronfman spilled the beans and shared which hair brands she uses to combat specific issues like frizz and breakage.

Bronfman’s Go-Tos, at a Glance

Best Styling Spray: Color Wow Dream Coat Supernatural Spray, $28
Best Styling Stick: Briogeo Style + Treat Yuzu + Plum Oil Sleek Stick, $23
Best Cream: Rizos Curls Curl Defining Cream , $22
Best Anti-Frizz Conditioner: Aveda Smooth Infusion Conditioner , $14-36
Best Anti-Frizz Shampoo: Aveda Smooth Infusion Shampoo , $32
Best Hair Wax: Bed Head Trouble Maker Dry Spray Wax Texture Finishing Spray , $22

Related Stories

Concentrated Haircare Is How You Actually Get Glossy Hair—Here Are the Best Products for Shiny Strands

This Nostalgic Millennial Boot Is a Cross-Generation Must-Have

1. Color Wow

COLOR WOW Dream Coat Supernatural Spray

$28.00 Buy Now On Amazon

$28 Buy Now at sephora

$28 Buy Now at revolve

“I’m loving ColorWow . I think ColorWow is an amazing product, and really leaves my hair soft, not crunchy, keeps curls defined, and frizz-free,” Bronfman tells us. While she didn’t share the specific ColorWow products she uses on a day-to-day basis, StyleCaster editors agree that you can’t go wrong with Color Wow’s hero product, the Dream Coat spray. This is designed to protect hair from even the most intense, middle-of-summer humidity while simultaneously adding gloss and shine. It’s safe for all hair types, including curly and color-treated hair.

2. Briogeo

Rizos Curls Curl Defining Cream for Wavy, Curly, Coily, Kinky Hair Frizz Control

$21.99 Buy Now On Amazon

$23 Buy Now at ulta

Rizos Curls is another Bronfman favorite. This Curl Defining cream is ideal for any kind of curl pattern: It expertly locks in hydration and adds shine without leaving strands crispy. Since it’s a lightweight formula, it’s safe to use even if you have hair on the finer side, and it’s also color treated hair-friendly. Apply after showering for a super-soft hold that enhances natural curls and waves.

Aveda Smooth Infusion Anti-Frizz Conditioner

$14.00-$36.00 Buy Now On Amazon

“Aveda has an amazing Anti-Frizz shampoo and conditioner . So even starting when to minimize the frizz via the shampoo and conditioner is a great way of working [that step] in,” Bronfman shares. Aveda excels in naturally-derived, efficacious formulas, and this one in particular really does shield follicles from frizz-causing elements.

Aveda Smooth Infusion Anti-Frizz Shampoo

$32.00 Buy Now On Amazon

$19 Buy Now at walmart

Pair the Aveda conditioner with this Anti-Friz shampoo . Instead of stripping and leaving strands parched, this formula leaves hair clean but hydrated. The result is a head of healthy, supple hair that’s soft to the touch.

TIGI Bed Head Trouble Maker Dry Spray Wax Texture Finishing Spray

$21.95 Buy Now On Amazon

$24 Buy Now at walmart

To hold her hairstyle in place, “[I use this] so nothing moves,” Bronfman says. This beloved, Y2K brand is a tried-and-true hair care essential known for providing hair with more texture while keeping hair from frizzing throughout the day. Unlike other hair sprays and wax formulas, this leaves hair soft and still totally manageable.

When asked about a night time routine, Bronfman’s number one product is a silk scrunchie. “If my hair is blown out, I’ll definitely always use a silk scrunchy.” At night, she’ll put her hair in a “pineapple” situation so that it remains undisturbed in her sleep.

Silk Scrunchies for Hair 100% Mulberry Silk Hair Ties 3 Pack(Pink, Peacock Blue, Apricot)

$16.99 Buy Now On Amazon

This isn’t the exact brand that Bronfman uses, but it’s one that StyleCaster editors have been using for years. Made with 100 percent mulberry silk, these durable scrunchies really help keep hair soft and frizz-free, even if you don’t sleep on a silk pillowcase. They’re also clutch when you’re trying to stretch out the lifespan of your blowout—just put your hair up with one of these scrunchies, and you’ll find that when you wake up in the morning, you’ll still have your hair style in tact.

And don’t forget the power of a good trim. Bronfman gets her hair trimmed every four-to-five months. This helps with overall hair health and split ends.