TikTok Thinks the 2000s Pouf Hairstyle Is Back (!) — Here’s Why
All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Low-rise jeans, thin brows, Juicy Couture — Y2K is back whether we old millennials like it or not. Sometimes it’s a big surprise when a 2000s trend comes back into fashion and others you can see coming like a car crash in slow motion. The pouf hairstyle is the latter. Maybe you call it a hair bump but regardless, it was the thing for It girls in the early aughts. All our faves, such as Mary-Kate Olsen, Beyonce, Hilary Duff and Paris Hilton wore the hairstyle on the red carpet and out on the town. Now, the new crop of influencers (models, actors, content creators and brand founders) have been seen in hairstyles that look very much like the pouf of 2003. And we don’t know how to feel about it.
On one hand, the pouf is an easy hairstyle for any texture to rock. It looks equally as cute on pin-straight hair as it does on 4C curls. On the other hand, if you lived through it the first time, you might not want to go back and to that we say, let Gen Z have it. Over on TikTok, it’s already happening. After influencer and brand founder Matilda Djerf pinned her trendy curtain bangs back in a low-key pouf in an Instagram photo, TikTokers declared the style back. Because Djerf’s hair has an incredible hold on those who follow her.
