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I receive a lot of products to test on my hair. It’s how I decide what’s worth writing about and what’s worth you spending your hard-earned money on. Some products stand out as must-haves I would re-purchase with my own money during the big Ulta Beauty Gorgeous Hair Event — others are just so-so. Below are my Ulta Beauty sale picks from haircare, tools, and more, to add-to-cart before they sell out.

Ulta Beauty’s Gorgeous Hair Event is one of the retailer’s biggest sales of the year and includes 50 percent (yes, a full half-off!) shampoo, conditioner, leave-ins, treatments, hair tools and more. This year, there seem to be more hair growth products than ever, which is great because so many of us are dealing with hair thinning and other scalp issues.

The deals are from buzzy brands, too. We’re talking best-sellers from celeb-loved Virtue, Matrix, Insert Name Here, IGK, Pattern, and more. Even better, this year there are first-time deals!

The blowout runs from now until October 21 with new deals each day. To help get you started, I’m including a handful of my must-haves, below. Now, this isn’t all the deals. There are up to five a day! So, get to shopping.

October 3

Pattern Detangling Nectar

For the first time, this curly hair detangler, with sea moss, aloe vera, and grapeseed oil, is half off.

October 4

Beachwaver Co. S1-Dual Voltage Rotating Curling Iron

Upgrade your curling iron to this TikTok-fave one with a rotating barrel that gives you beach waves in minutes.

October 5

Madison Reed Radiant Hair Color Kit

Get a new look for fall with this easy-to-use hair color kit that includes 100 percent gray coverage.

October 6

Aquis Flip Hair Drying Towel

Once you use an Aquis hair towel, you’ll never go back. This one is big enough to cover all your hair and leaves strands free from frizz and static.

October 7

Pureology Strength Cure Shampoo

This gentle, sulfate-free shampoo fortifies and helps repair damaged, color-treated hair for less fallout and less color fading.

October 9

Melanin Haircare Plumping Deep Conditioner

For the first time, this lightweight but rich hair mask is half off. It works by strengthening and detangling curls, coils, and waves.

October 10

Andrew Fitzsimons

Celeb hairstylist Andrew Fitzsimons’ haircare is half off, including the Discreet AF Dry Shampoo.

October 11

Bondi Boost

The hair-repairing brand’s Rapid Repair line is half off, including the Rapid Repair Shampoo for Damaged Hair.

October 12

Hot Tools 24K Gold Detachable One-Step Hair Dryer and Volumizer

Upgrade your blow-dry brush to this easy-to-use volumizer with heat and charcoal-infused bristles.

October 13

Briogeo Don’t Despair, Repair! Super Moisture Shampoo for Damaged Hair

For the first time, Briogeo’s cult-fave shampoo and conditioner for dry and damaged hair is 50 percent off.

October 14

Redken Quick Blowout Heat Protectant Spray

Protect your hair from heat and condition strands at the same time with this lightweight blow-dry primer spray.

October 15

Virtue

Select Virtue shampoos and conditioners are half off, including my personal favorite Hydrating Recovery Conditioner for Dry, Damaged & Colored Hair.

October 16

Better Not Younger Wake Up Call High Hold Thickening Hair Spray

Not only will this flexible hairspray hold your look, but it also helps condition and thicken your strands with naturally derived ingredients like bamboo, burdock root, and hops.

October 17

Sexy Hair Big Sexy Hair Big Altitude Bodifying Blow Dry Mousse

This frizz-reducing mousse gives your hair body, shine, and fullness.

October 18

Divi Scalp Serum

This lightweight scalp serum contains multiple amino acids and peptides to help detox your scalp and support thicker hair growth.

October 19

Drybar The Brush Crush Heated Straightening Brush

Get smooth, frizz-free hair with the heat of a flat-iron and the structure of a paddle brush.

October 20

Alterna Renewing Scalp Care Scrub To Foam

Get your healthiest hair and scalp with this scrub-to-foam cleanser that removes impurities and build up while adding shine to strands.

October 21

Virtue Flourish

Virtue’s Flourish line for thinning hair contains thickening botanical-based, density-boosting ingredients and the brand’s Alpha Keratin 60ku. Shop shampoo, conditioner, and even Minoxidil 5% Foam for Hair Growth.