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We Asked Hairstylists for the Best Shampoos at Target—Here Are Their Top Picks

Most of their faves cost less than $15.
best shampoos at target
Image: Target; Adobe. Design: Sasha Purdy / StyleCaster
Image: Target; Adobe. Design: Sasha Purdy / StyleCaster

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Drugstore beauty products, especially drugstore shampoos have come a long way in the past few years. In fact, affordable shampoos are having a renaissance of sorts. TikTok queen Alix Earle herself posted, “How come when I come home and use my expired Pantene shampoo and conditioner, my hair feels softer than it’s ever felt?” Even hair stylists agree drugstore shampoos are often times just as effective as pricier bottles, and may even have more tried-and-true formulas.

If you’re here looking for the best shampoos to swipe at Target, online or in-store, we did some of the research for you and asks hair stylists, as well as our own editors for their favorites.

Best Shampoos at Target at a Glance

Best for Scalp Health: Jupiter, $15-$20
Best Value: Herbal Essences Smooth Shampoo with Rose Hips & Jojoba Extracts, $11
Most Nourishing: OGX Nourishing Coconut Milk Shampoo, $8
Best Volumizing: MONDAY Volume Shampoo, $8
Best Hydrating: Pantene Pro-V Daily Moisture Renewal Shampoo, $8
Best Strengthening: Mielle Rosemary Mint Strengthening Shampoo, $10
Best Anti-Itch Shampoo: As I Am Dry and Itchy Shampoo, $13
Best With Castor Oil: Camille Rose Naturals Sweet Ginger Cleaning Rinse, $15
Best Purple Shampoo: Pura d’or Color Harmony Purple Shampoo, $16
Best for Curly Hair: Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract, $10
Best Smoothing: IGK Good Behavior Ultra Smoothing Shampoo, $32
Best Softening: Kristin Ess Softening Sulfate Free Shampoo, $13

Whether you need a total scalp reset due to the changing seasons or need to pick up a shampoo that’ll allow you to extend your wash days, here are the top picks for the best shampoos at Target, according to hair stylists and hair experts. The best part? Most of them are under $15, with a decent amount costing under $10. Add these to your cart now or go to your local store and stock up now.

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