TikTok’s “Black Nail Theory” Is a Surprising Hit

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You’ve heard of the red nail theory, how wearing the scarlet hue can attract attention. (Maybe even a date?!) But what if what you want is zero attention, to be ignored by cis men, to be seen as a little spooky, a little mysterious? Enter the black nail theory. All of a sudden, everyone on TikTok is hitting the salon for black nails and not in the emo way we did as teenagers.

“First of all, my hands have never looked better. I feel so cool doing things. I feel kind of powerful. It matches everything. It’s just such a vibe,” @biryanibby_ says on TikTok. “I’m feeling confident. I don’t know if it’s the nails but something just came over me,” @wabbyrose says after she leaves the salon with inky black talons.

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Black nails boost confidence and make folks feel badass and powerful. “Forget the red nail theory. Have you heard about the black nail theory? It’s the perfect male repellent. Stay over there,” @janell.roberts says in her video.

It’s giving Wednesday Addams in the best way possible. And you don’t have to hit the salon to get the look. Black nails are so easy to DIY! Switch it up with a matte or glossy topcoat and you’ll have people thinking you saw a nail artist. Shop some of the coolest black nail polish, below, to get started.

Sally Hansen Hard as Nails Color in Black Heart

Not only does this glossy black look badass, but the formula also helps strengthen your nails over time.

Wet n Wild Fast Dry AF Nail Polish Color in Black Throwing Shade

Black nail polish can take forever to dry so a quick-dry formula is a must.

Chanel Le Vernis in 161 Le Diable en Chanel

Black nail polish has never felt so luxe.

OPI Nail Lacquer in Black Onyx

Trade in your Lincoln Park After Dark for an inky Black Onyx.

Gucci Vernis à Ongles Nail Polish in 700 Crystal Black

Speaking of luxe, skip the salon and splurge on a polish you’ll use all season.