This Gray Root Concealer From Beyonce’s Colorist Went TikTok-Viral—& It’s Just $12
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Anyone who has ever dyed their hair is all too familiar with the required maintenance that comes with it—especially if it was done to hide graying roots. While more and more women are beginning to wear their silver streaks with pride, if you aren’t quite ready to concede, there are easy ways to hide overgrowth until you can book your next salon visit.
One such way is to head straight to Amazon or Walmart and pick up Rita Hazan’s Root Concealer . While Hazan is known as Beyonce’s colorist, the industry professional also owns her own line of hair care products. The touch-up spray has easily become one of the more popular offerings since going TikTok-viral—this video immediately racked up 6 million views after getting posted.
In the video you can see Hazan demonstrating how the product works. A few sprays later, and the model’s gray roots are instantly covered and perfectly matched to the rest of her hair.
The root concealer is available in five different shades : light brown, blonde, dark blonde, dark brown/black and red. And while it only takes a few seconds to cover your roots, the water-proof and transfer-proof spray will last remarkably long (like until your next shampoo.) The formula also won’t affect relaxers or other straightening treatments, and doesn’t contain alcohol, ammonia or peroxide.
In addition to going viral on TikTok, the product has also earned over 1,400 five-star ratings from Amazon shoppers (and even more from Walmart fans.) As one person wrote, “This is a must have if you have graying roots and dark hair. Can’t live without this between salon visits.”
“I bought this cover up because the one I was buying was three times the cost,” shared another shopper. “This one works as well or better than the expensive one. I have been using this for about 2 months now and am still satisfied.”
The Rita Hazan Root Concealer Touch-Up Spray is available in all shades at both Amazon and Walmart for $12 each.
