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Anyone who’s been bleaching their hair for a while knows when things are starting to get brassy—A.K.A your strands begin to turn a little more orange or yellow than the shade they were originally dyed. That’s why it’s often advised to keep purple hair care products in your regimen to counteract the changes; they can help tone down the unwanted color switches and keep your hair looking salon fresh for longer.
I’m an avid user of purple products—my hair has been highlighted for over 12 years—and I certainly have my favorites (because let’s be real, some work better than others). One that I can personally confirm is worth every penny is the Bold Uniq Purple Hair Mask , a super pigmented toning treatment that’s currently 15 percent off during Amazon Prime Day (automatically applied at checkout).

The hair mask works on blonde, platinum, gray or silver locks to combat dull tones that have developed over time from exposure to harsh water, sunlight, and other environmental factors. Beyond acting as a toning treatment, it also conditions and strengthens damaged strands with coconut oil and marula oil to leave them softer and shinier.
Because this is no average purple hair mask—the brand recommends doing a patch test on a strand of hair before applying all over since it’s incredibly effective—I mixed it with an additional conditioner for the first use. Even after diluting it, I could see some pretty hefty changes in the way my highlighted strands looked post-wash; they appeared far more cool-toned with minimal brassiness to be seen. It was almost scary how well the mask was able to work after just five minutes.

I’m not the only one who has seen results from using the hair mask—the product is currently the number one best-seller in hair color refreshing masks on Amazon and has garnered over 35,000 five-star ratings from shoppers.
“My hair is platinum. I made the dumb mistake to go swimming which turned my hair GREEN! I washed my hair multiple times to try and get the green out…I bought this product and with one use it got my hair back to its original color,” wrote one reviewer. “It saved me $500 bucks from having to go back to the salon and redo my hair!”
“I was skeptical, no product has actually worked. This does. I needed to leave it on a few minutes longer but yes it took my hair back to the platinum blond my stylist got me to. And my hair was very soft after. Definitely recommend. This worked so well I ordered the shampoo and conditioner,” said another.
If you can’t make it over to your hairdresser as soon as you’d like, grab the Bold Uniq Purple Hair Mask (alongside the matching shampoo and conditioner) for up to 20 percent off over the next two days.

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