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Sometimes it’s the beauty products you test on a total impulse that end up being your favorites. Whether it’s the packaging that intrigues you, an innovative formula, or a powerful claim, trying them out can be game-changing to your routine. In an effort to bring you the latest and greatest in splurge-worthy and budget-friendly skin care beauty, we’ve strayed from our personal lineups and gave some new products a shot. These hair, makeup, and skin care buys were an instant success – and they’re the ones that we’ll keep buying, long after we’ve squeezed the last drops out of them.

The Product
Shu Uemura Wonder Worker Air Dry Blow Dry Multi-Tasking Primer, $33, shuuemura-artofhair.com
The Credentials
While the blow-dryer won’t reach retirement anytime soon, air-drying is having a moment. It’s not only a way to embrace your natural hair texture, but it saves your strands the stress of drying and damaging heat tools. This product specifically called out air-drying in its name, which is why we did a double-take.
As a hybrid of styling and care, it is said to “prime” and condition your hair with Moringa flower extract, giving you that smooth, tangle-free finish you’d get after a blowout. But it’s not only something you would spritz in during the damp stages of air-drying. It can be used to reboot second-day hair and as a first step to blow-drying.
Why We Loved It
It really is a strange merge of something that’s meant to treat and style your hair, targeting frizz, hydration, and so much more. We took advantage of the “air-drying” benefit, spraying it into towel-dried hair to see how it would change the process. As our hair dried, we noticed far less fly-aways, a softer texture, and a shiner finish. When our hair got to a point where it was safe to brush, there wasn’t a ton of tugging and knots came undone pretty easily. Because it brought us one step closer to hair we’d get by using a blow-dryer, we might actually start to enjoy the results of just letting our hair air-dry naturally, every single day. Wouldn’t life be a breeze?
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