It’s Time: You Can Finally Harness Jen Atkin’s Hair Powers Without Being a Kardashian
Never before has a hair-care launch received as much press as the release of celebrity hairstylist Jen Atkin’s OUAI. With Atkin’s client list, which boasts Khloé Kardashian, Gigi Hadid, Chrissy Teigen, and more, it’s not exactly shocking that her foray into the product industry has inspired such a furor—and it certainly has, because in the three months since the venture was announced, the line’s Instagram has racked up more than 40,000 followers. Oh, the perks of being Kardashian-endorsed. (Jen even does North West’s hair. Sigh.)
If you’ve yet to get your hands on any of the OUAI products via the e-commerce site or Sephora.com since the launch, get thyself to a brick-and-mortar Sephora for instant gratification, stat: The entire line will be available in stores starting Friday the 4th, and has been restocked on the OUAI site, as well.
Try the Wave Spray, which gives dry hair just the right amount of roughness and hold and “activates” and enhances natural waves when used wet, or the Hair Oil, which is one of the best split-end sealers we’ve ever tried.
Plus, every product in the line smells amazing—and sure, they might compete with your perfume, but who could care when they make your hair look that good?
