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Ulta fans love the retailer for the mix of brands both ultra-affordable and luxury. But the company has a stellar in-house line, as well. And that Ulta Beauty line is on major sale right now. We’re talking more than 100 products—brow tints, concealer, mascara, blush, eyeliner and more. Prices are always pretty low. The most expensive items are brush sets for $30 and a 12-shade eyeshadow palette for just $20. And until October 26, the entire line is buy two, get one free.
The Ulta Beauty sale is mostly makeup but there are some skincare and beauty tools, as well. Most of the products should be available both in-store and online, but we recommend getting the Ulta app to keep track of what’s available where. That way, if you’re looking for a specific shade, you’ll know if you should order it or stop in. And you can keep track of your points and additional coupons, as well. Shop some of our favorite items, below.

There are 16 shades of this vegan, matte concealer that some say is a dupe for Tarte’s iconic Shape Tape.
$9 at Ulta

This creamy pomade defines, fills in and sculpts brows in five shades.
$10 at Ulta

This rosy eyeshadow palette has everything you need for a fall eye makeup look.
$20 at Ulta

Grab a Large Shadow Brush, Precision Crease Brush, Smudger Brush, Angled Brow Brush, Pointed Liner Brush and a Travel Case.
$25 at Ulta

There are three color stories to chose from, all with creamy bronzer, blush and highlighter.
$15 at Ulta
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.