Lancôme Is Getting a Gutsy Makeover With New Global Ambassador Olivia Rodrigo
Kleigh Balugo
Olivia Rodrigo is the cool girl of Hollywood. Even though she’s known for her emotional lyrics, her effortless beauty looks have become just as popular. Beyond being a huge pop star, Olivia is also a beauty icon in her own right. Fans have fallen in love with her signature low-maintenance makeup look. And just today, she took to Instagram to announce she’s the new global ambassador of Lancôme.
Before joining forces with Lancôme, Olivia was the face of cult-favorite brand Glossier. Glossier’s dewy, skin-first approach was pretty much a perfect match for Olivia’s aesthetic—and she would go on to sport a full face of the brand’s products at the 2022 Grammys and release her own limited-edition products (which were of course packaged in her signature purple color). Olivia’s collab with Glossier was a huge success, and Livies were beyond excited to use the same products as her. But now, Olivia is taking on a more sophisticated vibe with Lancôme.
Lancôme has always been synonymous with high-end beauty. To most stans, Lancôme’s vibe might seem like a sharp contrast to Olivia’s. But actually, Lancôme already rebranded their Instagram to match Olivia’s signature shade of purple. In addition to spelling out “Olivia” with their story highlights (such a cute touch), the brand even changed its profile picture to combine Olivia’s butterfly logo with their iconic rose motif.
It seems like the French beauty brand wants to tap into Olivia’s Gen Z fanbase. And as much as we loved Olivia x Glossier, this collaboration feels like the perfect evolution for Olivia’s career. Even though no one knows for sure what the duo has in store for us, we couldn’t be more excited for this new era of Lancôme. With Olivia’s it girl energy and Lancôme’s classic French glamour, the duo is bound to make waves in the beauty world.
