When Is the Sephora Savings Event? All Important Sale Dates, Discounts, & Codes in 1 Place

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If you enjoy staying on top of all the hottest makeup trends, have Hailey Bieber’s favorite makeup products seared into your brain, or could list TikTok-viral beauty products like an encyclopedia, then you’re likely aware of Sephora’s Savings Event. It’s arguably the retailer’s biggest sale of the year and typically occurs in early spring (AKA very soon!)

But what makes it so highly anticipated? Just that its discounts go all the way up to 30% and dates vary based on your Beauty Insider tier, so shoppers are usually making a mad dash to scoop up products they love or have been dying to try before inventory sells out. Another differentiator is that the markdowns for each tier are sitewide. It’s not merely one brand, product category, or item for, let’s say, 15% off. It’s 15% off your entire Sephora purchase. There’s no skimping on savings, to say the least.

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Sephora Savings Event Deals at a Glance

• Best Lip Liner: Make Up For Ever Artist Color Pencil Longwear Lip Liner, $19 (originally $24)
• Best Highlighter: Fenty Beauty by Rihanna Demi’Glow Light-Diffusing Highlighter, $16 (originally $40)
• Best Hair Treatment: Olaplex No. 3 Hair Perfector Pre-Shampoo Hair Repair Treatment, $24 (originally $30)
• Best Setting Powder: Kosas Cloud Set Setting Powder, $29 (originally $36)
• Best Blush: Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo, $30 (originally $38)
• Best Hair Tool: Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler, $191 (originally $299)
• Best Skincare: Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum, $28 (originally $35)

Trusty Beauty Insider members might already know the drill, but if you’re new to the Sephora Savings Event, you’ve come to the right place. Below, find a comprehensive breakdown of the massive beauty sale so you don’t miss a single penny of savings.

Who can shop the Sephora Savings Event?

Any member of the Sephora Beauty Insider loyalty program can shop the Sephora Savings Event. Just note that the three different tiers can access the sale during different date ranges. The top tier, Rouge, gets first dibs, with VIB and Insider trailing right behind.

• Rouge: Spend $1,000 a year at Sephora
• VIB: Spend $350 a year at Sephora
• Insider: No minimum spending requirement

When is the Sephora Savings Event?

The Sephora Savings Event 2025 starts on April 4 and ends on April 14. However, each Beauty Insider tier gets access to the deals on different dates. Rouge receives first access and then VIB and Insider can join in on the savings. You should also know that Sephora has a “Sale & Offers” page live 24/7, so there are always opportunities to save on buzzy brands and products, even right now before the big sale begins. Keep scrolling to see what’s marked down right now.

• Rouge: April 4, 2025 through April 14, 2025
• VIB: April 8, 2025 through April 14, 2025
• Insider: April 8, 2025 through April 14, 2025

How much are the Sephora Savings Event discounts?

Like the dates of the sale, discounts vary from tier to tier. Rouge members can save the most, with VIBs next, and Insiders last. All Beauty Insider members, regardless of tier, however, can score 30% off Sephora Collection from April 4, 2025 through April 14, 2025. These discounts apply to in-store and online shopping, but be sure to use code SAVEMORE wherever you’re checking out.

• Rouge: 20% off
• VIB: 15% off
• Insider: 10% off

What are the benefits of being a Sephora Beauty Insider?

Sephora Beauty Insider benefits differ based on your tier (Rouge, VIB, or Insider), but you ultimately can’t go wrong with joining the retailer’s loyalty program and getting placed in any of the three tiers.

Rouge

Rouge members must spend $1,000 a year at Sephora, but receive the most perks out of all three Beauty Insider tiers in return. For savings, Rouge members get free shipping (no minimum purchase), Beauty Insider Cash (apply 500 points for $10 off your purchase), Rouge Exclusive Beauty Insider Cash (apply 1,000 points for $20 off your purchase), 20% off seasonal savings events, 4X points for point multiplier events, an end-of-year discount, and a Rouge Exclusive Rouge Reward (exchange 2,500 point for $100 of your purchase). For samples, Rouge members get seven to eight options for their free birthday gift, have access to the Rewards Bazaar (redeem points for samples), and get the opportunity to receive exclusive gifts. Lastly, for experiences, Rouge members can access same-day unlimited delivery, access app exclusives, attend exclusive events, and a Rouge Exclusive first access to products.

VIB

While VIB members must spend $350 a year at Sephora, this tier receives the second-best perks. For savings, VIB members get free shipping (no minimum purchase), Beauty Insider Cash (apply 500 points for $10 off your purchase), 15% off seasonal savings events, 3X points for point multiplier events, and an end-of-year discount. For samples, VIB members get seven to eight options for their free birthday gift, have access to the Rewards Bazaar (redeem points for samples), and get the opportunity to receive exclusive gifts. Lastly, for experiences, VIB members can access same-day unlimited delivery, access app exclusives, and attend exclusive events.

Insider

Insider members, the lowest tier, have no minimum spending requirement (free to join), but they still receive benefits. For savings, Insider members get free shipping (no minimum purchase), Beauty Insider Cash (apply 500 points for $10 off your purchase), 10% off seasonal savings events, 2X points for point multiplier events, and an end-of-year discount. For samples, Insider members get six to seven options for their free birthday gift and have access to the Rewards Bazaar (redeem points for samples). Lastly, for experiences, Insider members can access same-day unlimited delivery, access app exclusives, and attend exclusive events.

What’s on sale at Sephora right now?

Everything on the beauty retailer’s site is marked down during the Sephora Savings Event 2025. So if you’ve been dying to try all of the TikTok-viral gems like Summer Friday’s Lip Butter Balm or Patrick Ta’s blush duo, now’s your chance to snag them for less. Below, find viral, celeb-approved, and editor-loved beauty products to add to your Sephora Savings Event haul. And don’t forget to visit the retailer’s sale section for even steeper discounts that you can apply the SAVEMORE promo code to.

The 20 Best Sephora Savings Event Deals to Shop

Make Up For Ever Artist Color Pencil Longwear Lip Liner

On Sale 21% off

$19 Buy Now

Hailey Bieber blew up Make Up For Ever’s lip liner on TikTok, and it’s now reached total viral status on all platforms. Countless beauty gurus and celebs have followed her lead, and she even influenced me to give this pencil a go! Two of the most popular shades, Anywhere Caffeine and Wherever Walnut, are stunning on the lips and trust me, they’re made to last.

Shades: 11

Summer Fridays Lip Butter Balm

On Sale 21% off

$19 Buy Now

I can’t go a single day without seeing someone on TikTok swiping Summer Fridays’ Lip Butter Balm onto their pout. Sofia Richie Grainge and other stars have also given this balm their seal of approval. And as someone who used to swear by the Cherry shade, I can vouch for its hydrating, not-too-heavy, pigmented formula.

Shades: 9

Olaplex No. 3 Hair Perfector Pre-Shampoo Hair Repair Treatment

On Sale 20% off

$24 Buy Now

Our team has a long list of Olaplex products we stan (read our review here) and it includes the No. 3 Hair Perfector treatment. For a quick snippet, entertainment writer Lea Veloso says, “It was the first Olaplex product I used and it helped protect the harsh abrasions that comes with regularly bleaching your hair. It kept my hair from being dry and provided protection during the shampoo process.”

Laneige Lip Sleeping Mask

On Sale 21% off

$19 Buy Now

Bella Hadid, Sofia Richie Grainge, and so many other celebs keep Laneige’s Lip Sleeping Mask in their purses and that’s probably because the formula softens and moisturizes your pout like no other. There’s a reason why almost every TikToker and A-lister sings this product’s praises, so be sure to pick up a jar for 20% off during the sale. It comes in yummy colors like Gummy Bear, Peach Iced Tea, Vanilla, and more.

Shades: 6

Merit Beauty The Minimalist Perfecting Complexion Stick

On Sale 21% off

$30 Buy Now

I’ve tried almost every product in Merit Beauty’s lineup (our team review spills all the tea), but at the top of your list should be The Minimalist. It’s my Holy Grail complexion product that I use every single day to cover blemishes and imperfections. The creamy formula is so easy to tap onto my skin with my fingers and blends seamlessly.

Shades: 30

Kosas Cloud Set Setting Powder

On Sale 19% off

$29 Buy Now

Hailey Bieber put me onto Kosas’ setting powder, which, of course, has now gone viral on TikTok. I have super oily skin, so this product helps get rid of my shine without making me look completely matte. Your complexion will still have a gorgeous glow and a decent amount of coverage, too! The shade, Feather, is my everyday setting powder, but I’ve seen numerous TikTokers showing the new pink version a lot of love.

Shades: 17

Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum

On Sale 20% off

$28 Buy Now

Summer is just around the corner, and if you, like me, have the skincare goal of looking like a dewy goddess, lather your face in Glow Recipe’s Dew Drops. The viral formula is a multi-use highlighting serum that gives your complexion a natural radiance rather than a sheen of sparkles (the product excludes mica and glitter). It also simultaneously helps your skin look its best, hydrating and minimizing the look of hyperpigmentation.

Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm

On Sale 19% off

$13 Buy Now

Last winter, Tower 28 Beauty’s LipSoftie balm was the only thing that helped my extremely dry, chapped, flaking pout. I was ready to give up on my winter skin woes, but this formula’s blend of Shea butter, jojoba oil, and lysine hydrated, soothed, softened, and moisturized my lips back to life. Plus, the flavors are absolutely delicious. My go-to shades are the original SOS Vanilla along with Blood Orange Vanilla.

Shades: 8

Commodity Juice Expressive Eau de Parfum

On Sale 20% off

$120 Buy Now

I’m completely hooked on Commodity’s Juice perfume, and it converted me into a fruity fragrance girlie. I can’t leave the house without spritzing this strawberry, raspberry, and rhubarb scent all over and even at the ends of my hair. It smells so edible that I’ve gotten a few compliments and questions about what fragrance I’m wearing. With summer creeping up, this fruity floral perfume is the perfect addition to your collection.

Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo

On Sale 21% off

$30 Buy Now

Put Patrick Ta’s cream-over-powder blush technique to the test with his brand’s viral Major Headlines blush duo. So many TikTokers rave about this compact’s color payoff and long-lasting wear. While all 15 shades deserve a chef’s kiss, make sure to check out the four new colors: She Goes To The Gym (cool mauve rose), She Left Me On Red (warm vivid red), She Knows Who She Is (terracotta), and She’s Seductive (warm mauve rose).

Shades: 15

T3 Aire 360 Ceramic Air Styler Blowout Kit

On Sale 20% off

$240 Buy Now

Every day can be a good hair day when you’re using T3’s Aire 360 styler. The ceramic curling attachments make strands smooth and shiny, while the T3 Aire 360 Technology dries hair fast and creates blowout curls without causing damage. This styler tool proves you can achieve bouncy curls and a shiny, lasting blowout within the comfort of your own home. Sephora reviewers are even comparing it to the Dyson Airwrap (which is also on sale at Sephora), with some saying they prefer T3’s tool, which is a whopping $359 cheaper than the coveted Airwrap.

Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler

On Sale 36% off

$191 Buy Now

If you’re tapped into the beauty scene, you’ve likely heard that Shark Beauty’s FlexStyle is a Dyson Airwrap alternative. I use the FlexStyle to dry my hair and have experimented with its curling barrels, and as someone who’s not super skilled at doing hair, this blow dryer and multi-styler makes everything easier. It just so happens to be over $100 off during Sephora’s sale, with its $191 price tag being $408 less than the Dyson Aiwrap.

Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight

On Sale 19% off

$22 Buy Now

If you haven’t tried Rare Beauty’s liquid highlighter yet, you’re missing out. It adds the most gorgeous glow and radiance to the high points of your face.

Shades: 13

Fenty Beauty by Rihanna Demi’Glow Light-Diffusing Highlighter

On Sale 60% off

$16 Buy Now

Have you ever seen a Fenty Beauty powder highlighter for as low as $16?! Didn’t think so. It was already on sale for half-off but dropped to $16 with the SAVEMORE promo code. Pick up this compact to achieve a more natural-looking, low-key glow.

Rare Beauty by Selena Gomez Lip Soufflé Matte Cream Lipstick

On Sale 45% off

$11 Buy Now

While most colors are out of stock, you can still choose from a couple of shades and keep checking back to see if inventory changes. Try this lippie to experience a weightless lip cream that offers highly pigmented color, a soft velvety matte finish, and hydration for your pout. Nab it for an impressive 45% off during the sale.

Shades: 12

Urban Decay Face Bond Self Setting Waterproof Foundation

On Sale 20% off

$32 Buy Now

This Urban Decay liquid foundation is known for blending the benefits of a foundation, serum, and self-setting powder into a single formula. Not to mention, it comes in a whopping 40 shades. Expect medium coverage, a matte finish, and a blurred complexion.

Shades: 40

Too Faced Lip Injection Power Plumping Hydrating Lip Gloss

On Sale 21% off

$22 Buy Now

Give your pout a little extra volume with this Too Faced plumping lip gloss. One discounted shade is a high-shine gloss, while the other has a beautiful glitter finish.

Shades: 10

Sephora Collection Matte Velvet Lipstick

On Sale 63% off

$6 Buy Now

Get yourself a matte velvet lipstick that delivers up to eight hours of hydration. This Sephora Collection lippie doesn’t crack, fade, or bleed, either. It’s also the cheapest product on this list, coming out to just $6 a bullet for the shades that are already discounted, which is a huge steal if you ask me!

Shades: 20

GXVE By Gwen Stefani Paint It Up Clean 24-Hr Cream Eyeshadow

On Sale 60% off

$8 Buy Now

If you’re tired of your eyeshadow barely making it to noon, it’s time to give this cream eyeshadow a go. The brand claims it can last for up to 24 hours, and while I haven’t worn the product for a full day, I can attest to its staying abilities. Trust me, once this eyeshadow is on, it’s on. It used to be marked down to $10 but is even cheaper during the Sephora Savings Event.

Shades: 7

Ellis Brooklyn MYTH Eau de Parfum

On Sale 20% off

$92 Buy Now

For those who are yearning for summer and want to smell like clean sheets and sunkissed skin, spritz this Ellis Brooklyn MYTH perfume all over. Its notes of jasmine petals, pink lotus, tiger orchid, white musk, and warm white cedarwood make an enchanting scent and is one of the brand’s bestsellers for a reason.