Sarah Jessica Parker Just Discovered This TikTok-Viral Lip Plumping Gloss
Katie Decker-Jacoby
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If you’re an avid BeautyTok doomscroller, you can likely spot Tarte’s metallic rose gold lip pen from a mile away. Countless content creators and beauty enthusiasts have flocked to review the iconic Maracuja Juicy Lip Plump on the video-sharing app, with some even getting golden tickets to the brand’s buzzy, influencer-studded, tropical press trips in the past few years. But TikTokers aren’t the only ones hooked on the lip plumping product because Sarah Jessica Parker just entered the chat.
The actress, producer, and fashion icon posted an Instagram video on May 19, 2025, professing her love for the makeup essential. In the clip, you can see her twist the pen around and hear her say, “Oh, Tarte, what have you done? Ohh, Tarte.” She captioned the video with a thank you to her longtime makeup artist, Elaine Offers Woulard, for putting her onto this lippie. The only thing that’s missing from this video is the shade name. Some fans rushed to the comments section to ask her which color she featured in the clip, and we’re dying to know, too.
For now, we can tell you about the Maracuja Lip Plump’s beloved formula. For those who are unfamiliar with this product, it’s a pigmented gloss-balm hybrid that plumps your pout without any pain. It features hydrating hyaluronic acid and over 10 antioxidant-rich superfruit oils that bring even more moisture and shine to your lips. The formula won’t have stray hairs sticking to your pout, but will instead smooth the look of fine lines on your lips. A cushiony, pillowy, glossy pout is all you can ever ask for from a lip product, and the Maracuja Lip Plump delivers all of the above.
Content creators, celebs, and beauty fanatics loved the OG high-shine finish lippie so much that Tarte created a line of shimmery shades for it, too. While SJP has yet to reveal her go-to shade, here are a few we’re digging.
Shades: 16 (8 high shine finish and 8 shimmer finish)
Formula: All-in-one balm, gloss, lip color prodict, and hydrating treatment
Formulation Type: Lip plumper
Benefits: Hydrating, long-wearing, plumping
Shades: 16 (8 high shine finish and 8 shimmer finish)
Formula: All-in-one balm, gloss, lip color prodict, and hydrating treatment
Formulation Type: Lip plumper
Benefits: Hydrating, long-wearing, plumping
Shades: 16 (8 high shine finish and 8 shimmer finish)
Formula: All-in-one balm, gloss, lip color prodict, and hydrating treatment
Formulation Type: Lip plumper
Benefits: Hydrating, long-wearing, plumping
Shades: 16 (8 high shine finish and 8 shimmer finish)
Formula: All-in-one balm, gloss, lip color prodict, and hydrating treatment
Formulation Type: Lip plumper
Benefits: Hydrating, long-wearing, plumping
