Shoppers Say This ‘Holy Grail’ Brow Gel Gives Their Eyebrows That ‘Trending Look’
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Wherever I click, scroll, or tap, I come across impeccable brows. I know, I know, sometimes it’s a TikTok filter. But other times, the influencer I’m watching just has a really good set of eyebrows, and I’m instantly jealous and insecure about mine. My eyebrows aren’t all that bad per se, they could be more even. More full. More put together and less like something I feel like I need to just cover up with bangs.
So, I did some research into what all the girlies (and guys!) are doing to get that trending brow look. The unanimous answer I collected from the internet? It’s Anastasia Beverly Hills Brow Freeze Gel.
Ingredient call-outs: polyacrylate-2 crosspolymer (a science-y sounding ingredient that gives you that perfect hold without any flakes or weird texture), and glycerin (hydrates brows so that the hold is natural and feels good).
Most makeup lovers already know ABH is the Queen of Brows. In fact, we’ve reviewed the brand’s Brow Definer and Brow Freeze Wax before, giving the products all of the thumbs-up we can muster. When I was in my early 20s, Anastasia Beverly Hills was the first “grown up” makeup brand I purchased, after a Sephora sales associate showed me what exactly I should be “doing” with my eyebrows (besides plucking them into oblivion *shudders*).
So it’s no surprise people love this brow gel. It comes in wand form, so it’s incredibly easy to use (just swipe after you’re done filling in, and you’re done—it takes mere seconds) and it’s easy to travel with.
“This is deserves a place on my list of holy grail products. A little bit of product goes a long way, and this brow freeze gel works with any trending look I want. Has great grip so my brow hairs stay laminated and in place all day. Also great to use if I need to slightly shape stray hairs for a more natural look. Very minimal clumping or flaking,” one shopper writes.
Several customers have pointed out that the formula truly does last all day—even when it’s raining. “This eyebrows lasted all day! The brow freeze gel saved me on my recent trip to Seoul where it rained every other day. My brows didn’t budge at all and stayed sealed the entire day despite the humidity and rain,” one shopper writes.
So, if you’re in the market for a brow product that gives you That Look, this is what’s missing from your arsenal.
