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Ahead of your wedding day, you might have several salon visits, getting your color just right, testing different styles with and without a veil, and experimenting with a few makeup looks before you decide which one feels most like you. And, don’t be surprised if you find yourself in the weeds with seemingly every shade of pink polish out there, until you finally land on the perfect bridal manicure.
While these all factor into you looking and feeling your best on your big day, don’t forget the things you can’t see. And, no, we aren’t talking about those “something blue” undies (but they are cute and you should definitely buy them!!). We’re talking about fragrance—specifically, the best perfumes for your wedding day.
“Fragrance can and should be part of the entire wedding experience,” says Dana Steinfeld, head of Blue Sky and senior vice president of product development. Wedding perfume is like an invisible veil that completes your wedding glam and helps tell the story of your big day.
Wedding fragrances vary a lot and are highly personal, depending on individual scent profile preferences and the general mood you wish to invoke on your big day. “The best wedding fragrances are always the ones that make brides feel most beautiful and confident in their skin,” says Steinfeld. “Some may want to feel more classic and choose to learn toward unique florals, others may want a more decadent, sexy approach.”
While there are no hard rules about choosing fragrances for your big day, Steinfeld says it’s best to “think of scent as an extension of your personality and a tool you can use to enhance different events and experiences for the special occasion.” You can choose a specific fragrance for the entire wedding weekend or even assign certain fragrance profiles to each unique moment, like one for the rehearsal dinner, another for the family gatherings, one for the wedding day, and even one for the morning after brunch. “Scent can also enhance the environment, such as having candles lit for the wedding and gifting the same scent to your guests as a way to remember the event,” Steinfeld adds.
Because fragrance is so personal, Steinfel says there isn’t one singular, most popular wedding perfume. “Scent is a way to express emotion, mood, [and] feelings, and personal preferences can change over time,” she explains. When choosing a wedding perfume, she recommends thinking about the profiles that make you feel most comfortable—even if it’s your same, tried-and-true fragrance you wear every day—and embody the things you want to say and feel on your wedding day.
Brides can also approach fragrance from a more sentimental standpoint. “They may want to wear something that reminds them of a loved one, something nostalgic, or something that makes a bold statement,” says Steinfeld.
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