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tiktok blush trend
TikTok.

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For a long time, especially in the ’80s, it was all about blush on the apples of your cheeks. Smile!, we were told in the ’90s while applying just a small amount of product right on the cheeks. Then, in recent years, it was all about the lift, with tons of blush higher up on the face — literally up to the forehead — to give the illusion of a facelift. This was seriously dramatic. Now, the blush trend is changing again — just ask TikTokers.

This time around, blush is meant to look more natural. It’s not as subtle as ’90s blush — and the placement is different — but it’s not as dramatic as the lifted blush we tried last year. Now, it’s all about looking like you got a sunburn. Of course, we never get sunburns because we wear sunscreen every day, right? Just like we fake tan these days, we can fake the look of a bit too much sun on the face.

Los Angeles-based makeup artist Courtney Hart took to TikTok to show us how to do this “It girl” blush trend. Of course, Hailey Bieber nails this look.

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