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I am eyeliner-obsessed. I mean, I don’t think there’s anything else to call someone who draws on a cat-eye everyday. I seriously feel naked without it. So whenever I take a break from scrolling through endless Halloween-decor videos on TikTok (I’m also Halloween-obsessed), I make sure to check out what creators are saying about the latest eyeliner brands and trends.
One of the best places to find affordable eyeliner brands that actually last through anything (ie sweating in this insufferable summer heat) is at Target. They carry everything from new trendy brands to iconic staples that you probably discovered in high school and still use to this day. No matter what you’re looking for or how often you use eyeliner (I won’t judge you!), I pulled together the best eyeliner brands available at Target that TikTok can’t stop raving about. Plus I throw in my favorite brand so you can see proof that I’m seriously eyeliner obsessed.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Target is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

After I saw TikTok user @rara_hall’s video about this eyeliner not budging even after rubbing it and getting it wet, I knew I had to pick one up. It’s dual-ended for your sharp cat eye days and for your smudgy girl days. As in, one side is a liquid liner and the other side is a charcoal pencil liner. Get you an eyeliner that does both!

I’ve been raving about this eyeliner for years. It’s my absolute favorite and the ink seriously never seems to run out. If you’re not using a waterproof liquid eyeliner, seriously what’s even the point? Check out how I draw on my cat eye in this TikTok, and seriously, if you buy just one eyeliner make it this one.

TikTok user @beautymavenraven loves this under $15 option from Target. It lasts all day and is waterproof, smudgeproof, and sweatproof, which is a must-have this summer with scorching temps.

This is another fav of @beautymavenraven for its 0.4mm ultra-fine felt tip so you can create the thinnest lines and build them up if you need to.

TikTok user @stargirlsendi swears by this long-lasting and waterproof eyeliner for a cut wing at the gym. And the fact that it’s under $5? Seriously unreal.

TikTok user @_tawney loves this Maybelline pencil eyeliner for beginners, touting the fact that pencil eyeliners are way easier to control for first-timers, so you can experiment with what kind of eyeliner looks best on you. This one even has a little sponge brush at the end to help you buff out your look.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.