Tarte’s Cult-Favorite Shape Tape Concealer Just Dropped to Its Lowest Price Ever at Ulta

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Tarte’s Shape Tape Concealer has been one of the most popular options on the market since its release. The creamy, full-coverage concealer effortlessly covers blemishes, discoloration and highlights different areas of the face. It can even blur fine lines and wrinkles—all while lasting throughout the day. It’s even widely talked about on forums like Reddit, where one person said they’ve been relying on it for years to cover their “genetic dark under eye circles.”

If you’ve yet to hop on the bandwagon or simply love the concealer enough to stock up on multiple tubes at a time, the moment to do both has come: Ulta is offering Tarte’s Shape Tape at its lowest price ever. Seriously—grab the best-seller for just $15 right now for a limited time.

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The water-proof formula packs a complete coverage with a 16-hour wear time. It doesn’t cake or settle into fine lines, instead leaving the complexion looking smoother and more plump thanks to ingredients like shea butter, mango butter and licorice root that boost elasticity, nourish the skin and brighten areas of darkness.

The sale includes more than just the above OG, full-coverage formula. Tarte’s Shape Tape Radiant and Ultra Creamy variations are also discounted. Shape Tape Radiant has a featherlight medium coverage to give a more minimal look (it lets natural freckles show through) and contains centella asiatica, vegan collagen and niacinamide to soothe the skin. Those with a drier complexion may want to opt for the Ultra-Creamy version, which offers 24-hour hydration due to its built-in eye cream feature.

This massive price drop runs now through January 27, so don’t slack on stocking up while you still can.