Pat McGrath Just Launched Her First-Ever Makeup Product
Remember those golden lips that we all gushed over from Prada’s SS 2016 show? Well, they were just a brilliantly placed teaser for Pat McGrath‘s very first product: Gold 001. Launched today in Paris, Gold 001 is a multi-function 24k product, which shows that McGrath (who, let’s not forget, is the creative director for CoverGirl, Max Factor, Gucci, and Dolce & Gabbana) went big with her first personal launch.
Since we’ve already witnessed the golden formula on the lips, McGrath noted that it is highly malleable and can accentuate the eyes and skin as well. The packaging coyly advises the user that the product will bring “a heightened sense of confidence and potential overdose of glamour.” McGrath also let us know that she previously used the product on Kim Kardashian during her Violet Grey shoot, which we suppose is why Kris Jenner was in Paris today to help celebrate the launch along with Bella Hadid, Hailey Baldwin, Stella Maxwell, and more.
But be warned: There will be only 1,000 units of Gold 001 manufactured, and we’re sure they will come with a hefty price tag. We’ll find out exactly what that is when it’s released later this month on McGrath’s brand-new site, PatMcGrath.com.
