Caitlyn Jenner and MAC Are Releasing a Lipstick to Help Raise Money for Transgender Causes

You’re not officially a pop-culture icon until you’ve partnered with MAC for an eponymous makeup line—or at the very least a lipstick. For Caitlyn Jenner, that moment has just arrived, with her surprise announcement that she’s collaborating with the do-good brand to release a limited-edition lipstick called Finally Free.

Caitlyn’s rosy nude “signature shade” will be available exclusively on maccosmetics.com starting April 7, and 100 percent of the sales will go to the MAC AIDS Fund Transgender Initiative to support grants that will help to better transgender lives and communities. In an accompanying interview, Jenner told former Vogue beauty director Sarah Brown that MAC approached her first to express the brand’s interest in a collaboration. From there, she asked the company if it would be interested in “doing something specifically geared towards trans issues” to raise much-needed funding. And when Caitlyn Jenner asks you to work with her to help raise money for the cause, well, who could possibly say no?

Of her color choice, Jenner says, “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little color on my lips, not a lot during the day, and this body nude is the color I’ve gone to.” Plus, she added, “I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”

A great lipstick for an even better cause—and a pretty sick choice in gold-sequined mermaid gown, too.