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We’re never not excited when an underrated, indie fave launches in one of the biggest beauty destinations. So of course we let out a tiny–okay, big— squeal when makeup brand Sugarpill Cosmetics finally launched at Ulta earlier this week.
If you’re not familiar with the social-forward, L.A.-based brand, which boasts a whopping 2 million followers on Instagram, its claim to fame is color, color and more color. You won’t find any dull or muted tones in this collection, which includes a hodge-podge of everything a guy or gal needs to pull off an epic makeup beat.
From metallic blue, Avatar-inspired lipstick to sunshine yellow pressed shadows, this brand has nearly every color of cosmetics you can imagine. Bonus: the formulas are vegan and cruelty-free, too.
While you can’t snag the entire collection at Ulta (yet), the beauty mega-store will be offering lipsticks and liquid lip colors as an online-only exclusive, both selling for $18 a piece. The lipsticks are packaged in a sleek black and hot pink tube with silver glitter sparkles all over and are available in nine shades including Detox, a vibrant tangerine orange and Spank, a matte lippie in a blueish, violet hue.

If liquid lipsticks are more up your alley, you can shop 17 gorgeous shades with a variety of finishes. Some of our favorites are Cubby, a matte peachy-pink color that would look great on any skin tone and Truth or Dare, a deep wine color with a gold shimmer.

If the colors alone don’t reel you in, we guarantee you’ll be hooked after experiencing the creamy, long-lasting formulas (minus the flake). Still shopping for the holidays? If you snag one or a few before the clock strikes 12 tonight, you are guaranteed to receive your shipment by December 24 (as long as your purchase total is over $50).
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