A Complete Guide to the Confusing World of Mascara Wands
For reasons that should be glaringly clear, most women would choose mascara as their desert-island product: Not only does it define your eyes which are supposed to be the window to your soul all all, but a good mascara can make you look like you actually slept well last night, even if you’ve been up all night Googling flu-like symptoms (just me?).
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And while we’ve long been told that the formula—waterproof, lengthening, volumizing—is what matters most, it’s really all in the brush. “In my years of mascara testing, I’ve found 100% that the mascara wand is the most important for getting the lash look you want,” says NYC-based makeup artist Ashleigh Ciucci, who’s responsible for this gorgeous look. “It really doesn’t matter the formula: Every brush shape, size, and material will deposit product differently.”
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And of course, using a mascara wand that was made for volume when you really want length won’t be a total buzzkill on your look, but you’re cutting yourself off at the knees if you totally ignore the brush. Ahead, a primer on which mascara wand you should choose—and options to shop at every price point.
