By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Natural beauty products are kind of divisive—either you love them, swear by them, and fill your vanity with the best of them, or you cast an apathetic eye on the whole natural “thing” and continue to spoon your 23-ingredient-long face cream at night. Hey, whatever floats your boat. But either way, natural products are only getting bigger, better, and way more accessible, and to prove it, Target just launched a whole new line of natural beauty products that are freaking awesome.
As of today, three cult-favorite beauty brands will launch in a zillion Target stores across the country (and online!), including Seaweed Bath Co., a bath and body line that’s formulated with irritation-reducing bladderwrack seaweed, W3LL People, a natural makeup collection developed by NARS makeup artist Shirley Pinkson, and S.W. Basics, a 100-percent natural, US-based skin-care line that’s safe for even super-sensitive skin.
The launch includes a natural mascara that doesn’t suck (whaa? No, we promise), a facial mist, setting powder, body wash, and too many more to list. So to get a little preview of the awesomeness coming to a store (and browser) near you, keep reading, and get ready to shop.

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.