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Whenever a new beauty product launches, the chances of it being available in Sephora are pretty, for lack of a better word, big. Like really big. So much so, that most of my friends shop there exclusively whenever they need to refresh their routine with a new bottle of foundation, nude lipstick, or whatever moisturizer they swear by. With that being said, it’s pretty easy to forget that the store has also done a great job of gifting its shoppers with the best K-beauty products.
Sure, there are plenty other stores, both online and in select areas, that carry brands we have yet to hear of and plenty of the ones we’re already obsessed with, Sephora’s lineup is equally impressive. In addition to the more well-known options, like Glow Recipe and Laneige (that lip mask!), there’s also a handful of newer or underrated brands that have yet to get the hype they deserve. If you’ve never slowed down your Sephora haul and perused the K-Beauty section, here are the products you have to try at least once…or ten times.

This lip mask, formulated with vitamin C and a slew of antioxidants, works overnight to leave your pout soft and supple.
$20 at Sephora

Azulene is an ingredient derived from chamomile petals, making this moisturizer a must-try for anyone dealing with a breakout or irritation.
$46 at Sephora

In addition to the brand’s new Avocado Melt Retinol Sleeping Mask, I can confirm this pineapple-infused serum does an amazing job of exfoliating the skin, leaving it smoother and brighter.
$49 at Sephora

When you want lightweight coverage that also delivers sun protection, grab this lighter-than-air formula and build if you want full coverage.
$60 at Sephora

This oil-free moisturizer feels like a burst of cold air on the skin and smells so good, you’ll have trouble putting the cap back on.
$38 at Sephora

Besides its best-selling rubber face masks, the brand’s barely-there coverage option is also celebrated for its ability to leave the skin with a dewy glow and sun protection.
$39 at Sephora

At the end of a long day, nothing will take your makeup off like this balm that lathers into a cream-like texture to remove all signs of whatever you applied that morning.
$39 at Sephora

This yummy, fruit-scented balm is infused with shea butter and cocoa butter to moisturize and lessen the amount of times you’ll need to reapply.
$10 at Sephora

Not only is this sunscreen the kind that doesn’t leave a white cast; its fruit extract ingredients are also especially nourishing on dry skin.
$30 at Sephora

Suitable for all skin types, this anti-aging moisturizer is formulated with Alaska glacier water, so you can feel cooler too.
$39 at Sephora

This hydrating and brightening version of the original egg mask is the better option for those with dark spots or a dull complexion.
$6 at Sephora

Three different types of flower extracts are included in this quick-absorbing cream, most ideal for priming before makeup application.
$32 at Sephora

The star ingredient in this luxe eye gel is hesperidin, also known as the stuff that makes citrus fruits a great source for brightening products.
$85 at Sephora

Ceramides are my love language and come winter, this moisturizer (chock full of them) is my go-to.
$48 at Sephora

A glossy lipstick that’ll give you an ombre effect with little effort.
$27 at Sephora

Neogen’s peeling pads are cult-favorites and this Sephora-exclusive version is infused with lemon extract for brightening.
$27 at Sephora

If you can’t get enough of the mask, you might as well invest in the daily cleanser, too.
$20 at Sephora

Of all of Glow Recipe’s products, its watermelon is by far the most popular, thanks to its lightweight, but deeply hydrating formula.
$39 at Sephora
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By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.