The Drugstore Skincare Brand Every Cool Girl Wants This Year

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Back when I was a teenager, you had like, maybe two or three options for affordable skincare, and most of it stripped your complexion of any natural barrier-protecting oils, so you were left cringing all day because your skin LITERALLY HURT BECAUSE IT WAS SO DRY. (That, and maybe nobody told you that you needed to moisturize before glopping on a pound of foundation.)

Clearly, there was a ton of “white space,” as marketers like to call it, and smart and innovative brands filled it up in the coming years to ensure youths have options when it comes to taking care of their faced. Gen Z and Alpha have a plethora of skincare options, specifically in the drugstore arena. One of those brands is Bubble.

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Best Bubble Gifts at a Glance:

Best for Combo Skin: Dazzling Days, $34
Best for Brightening: Snow Globe, $34
Best for Keeping Oily Skin at Bay: Silky Season, $34
Best Toner for Dewy Skin: Cosmic Milk Hydrating Toner, $16

I’ve written about Bubble a lot—mainly because the products work for all skin types, but especially for Gen Alpha, Gen Z, and some Millennials. The formulas are effective, the packaging feels luxe, and the price point for all products are wallet-friendly. Trust me when I say that all the cool girls and guys will want this brand for the holidays, and you have about another week to order online to get the shipments in time.

Here’s what to buy.

Dazzling Days

$34 Buy Now

What’s included:
-Fresh Start Gel Cleanser
-Slam Dunk Hydrating Moisturizer (sparkly edition!)
-Tell All Candy Cane Lip Balm

My 35-year-old combo skin loves the Fresh Start cleanser—it’s a lightweight formula that scrubs your face of gunk and grime, but still leaves it soft and supple. Pair it with Bubble’s cult-fave Slam Dunk moisturizer, which is like a tall glass of water for your complexion this winter.

Snow Globe

$34 Buy Now

What’s included:
-Day Dream Tone and Texture Serum
-Morning Rays Brightening Eye Cream
-Tell All Lip Prep

This kit ensures your complexion gets and stays bright with ingredients like vitamin C (brightens), niacinamide (hydrates and fights inflammation), and moringa and sunflower oil (skin barrier help).

Silky Season

$34 Buy Now

What’s included:
-Soft Launch Hydrating Cleanser
-Bounce Back Balancing Toner Mist
-Slam Dunk Hydrating Moisturizer

Silky, silky, silky—never oily. At least, that’s the goal with this set that includes a hydrating cleanser (so your skin stays clean, but dewy!), a balancing toner mist that keeps oil at bay, and the OG Slam Dunk moisturizer.

Cosmic Milk Hydrating Milky Toner

$16 Buy Now

This is my all-time favorite Bubble product: The Cosmic Milk Hydrating Milky Toner is an incredible first step in your skincare routine if you’re going for that Hailey Bieber, glazed donut look. It’s rich in ceramides and hyaluronic acids, so it truly hydrates your skin—super important in the winter when it’s frigid and dry! Whenever I use this toner, I always, always, always get the most seamless, bouncy makeup application.