The Most Popular Products People Couldn’t Stop Buying on Prime Day — Snag ‘Em Before the Sale Ends Tonight

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And just like that, October Prime Day is almost over — the chance to get your hands on discounted beauty products, tech, toys, and more, is almost over. If you’re doing some Prime Day browsing and not sure where to start, you can look through this list of top-sellers from StyleCaster for inspiration. These are the products that real-life StyleCaster readers (and editors) couldn’t stop shopping for yesterday.

Unsurprisingly, skincare and haircare reigned supreme in our readers’ carts — and it’s something we were on the hunt for ourselves, as shopping editors. The best time to stock up on essentials like hair oil and moisturizer is now, so it makes sense thousands of readers took advantage of the deals. We also saw purchases for some big-ticket items like Apple Airpods, and smart watches. And if you’re not already a Prime member, you can join here and check out all the Prime Day deals if nothing speaks to you here.

Without further ado, here’s what StyleCaster readers shopped yesterday for Prime Day.

Haircare

Sky Organic’s Organic Castor Oil was the top-selling product yesterday, and for good reason. The formula is rich with fatty acids that infuse hair follicles with the nutrients they need to be stronger and look shinier and overall, healthier. Customers rave about how this castor oil not only helped the hair on their head grow, but their lashes and brows as well. One shopper writes, “I ordered this when I buzzed off my hair less than 5 months ago because I heard of it’s amazing benefits especially for hair growth; needless to say, it grew my hair like weeds within about a month of use.”

This hair growth oil contains potent ingredients like biotin and 5 percent Minoxidil (a top derm-recommended ingredient for hair loss), along with vitamins and antioxidants that work in tandem to give you healthier, stronger, and longer hair over time. One shopper writes, “I’ve been using this product on my head for several months and I am really happy, because I’ve got more hair in missing areas. It’s so good and effective.”

Nothing says “self care” like applying a rich and decadent mask to your tired, dry strands while you catch up on reading or TV in bed. Nothing! Which is why we’re glad this top-selling BoldPlex mask is discounted — it infuses bond-building ingredients into hair, nourishing it from the inside out and leaving you with shiny, healthy, soft hair after washing out. One shopper says, “I had a horrible experience and a new hair salon in my area and they fried my hair. It’s taken me about three months to get my hair back to normal. But low and behold, this stuff is so amazing! I sometimes even sleep in it. I don’t know how but it restores my hair pretty quickly. Only about four weeks in, I’d say I’m a fan!””

If you have thin or thinning hair, this rice water spray (which also contains rosemary oil, castor oil, and caffeine) can help strengthen roots and moisturize the scalp, leading to potential hair growth and fullness. One shopper writes, “I was having a lot of breakage and losing a lot of hair. This product has really helped with that! No more shedding handfuls of hair since using it. Hair soft and shiny now! Bonus: It smells really good and clean.”

Skincare

This cleansing oil is taking over TikTok , with people posting videos of how effectively this formula removes not only gunk and dirt, but blackheads as well. One TikToker says, “I had so many blackheads before, but now my nose is looking so much better after one month of using this cleansing oil and cleansing technique. This oil cleanser is acne-prone, skin-safe, and causes no irritation on my skin.” Sold.

You can’t go wrong with good old Palmer’s, especially not with this decadent-feeling therapy oil . It features hydrating cocoa butter, wrinkle- and blemish-fighting retinol, vitamin C for brightness, and cetesomate complex for rejuvination. Apply this at night or in the morning to give your skin a gorgeous dewy finish and watch it work its magic. One customer says, “My skin feels so incredibly soft and hydrated. This is the first time I actually don’t mind going without makeup because it truly has brought back such a youthful look and feel to my 34-year-old face.”

Makeup

A good mascara is hard to find. Which is why we stock up when we’ve found a good one. This Maybelline New York Lash Sensational mascara gives you filter-like results. The formula lengthens and volumizes lashes in one go, making it look like you’re wearing falsies. A fan writes, “If you are reading this, you have just stumbled upon the BEST MASCARA in the entire universe!” exclaimed another reviewer. “I hardly ever write reviews but this mascara deserves it. It lasts all day long! I never have to touch it up! I never find annoying black flakes under my eye since using this! AND this is a waterproof mascara that is actually waterproof!”

This Essence Lash Princess mascara is the GOAT when it comes to surprisingly budget-friendly makeup that acts like it’s high-end (and looks like it’s high-end, too!). What we love most about this mascara is that it gives lashes incredible length without looking spidery. And the formulation lasts hours and hours. “Seriously makes me look like I have false lashes on! I cannot believe the volume I get with this mascara. I’m totally hooked!” one shopper says.

Tech

If you’re constantly losing or misplacing your AirPods , you’re in luck — they’re 31 percent off today. Delivering on clear, crisp sound, comfort, and quick charge time, these 2nd Gen AirPods are the best when it comes to a no-frills earbud option when you need something that easily connects to your devices (and won’t fall out of your ears every time you have a Zoom call).

If your Kindle won’t charge, is dying on you all the time, or will barely turn on, it is officially time for a new one. Get the Paperwhite while it’s a whopping 32 percent off today .

This three-sided power strip surge protector allows you to charge up to 12 devices while still remaining compact. With all the phones, laptops, watches, and headphones we need to charge on a daily basis, this is probably the smartest purchase you can make on this list — and it’s no surprise it’s one of the biggest items being shopped for.