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Target’s Exclusive Body Care Brand Is Eerily Similar to Bath & Body Works Yet Somehow Cheaper

Check out the latest collection if you love the smell of baked goods.
Beloved 2024 Summer Collections
BELOVED

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You may love Target for its endless rotation of cute home essentials and fashion finds, but the retailer also has a booming selection of affordable beauty products, many of which are often exclusive to its doors (and online site, of course). Those looking to stock up on body care necessities can reap numerous bargains, especially from Target’s own BELOVED line.  

Anyone who specifically likes body care infused with delectable scents is probably already familiar with BELOVED and its vast assortment of bath bombs, body lotions, hand lotions and body gels (the likes of which are eerily similar to top brands like Bath & Body Works). Coconut and warm vanilla, strawberries and lemonade and peach prosecco and mimosa are just a few of the fragrance options, and now, two new collections have joined the ranks. 

BELOVED dropped two new scent lines this week just in time for peak summer: Eucalyptus and Mint, alongside Sweet Cream and Red Velvet. Both drops are incredibly wallet friendly—vegan shower and bath gels retail for $10 each, bath bombs retail for $5 each, hand and body creams range from $5 to $10, foaming hand washes are just $5 and refreshing body mists are $10. Oh, you can also stock up on 2-wick candles for $15 each. 

The collection’s feature ethically sourced eucalyptus, natural spearmint and ethically sourced orange and natural mandarin, which sounds like heaven to our ears. Shop all the newness from BELOVED down below for a midsummer beauty restock.  

Eucalyptus & Mint Collection

Beloved Eucalyptus & Spearmint 2-Wick Candle
BELOVED
Beloved Eucalyptus & Spearmint 2-Wick Candle
This vegan scented candle made with a soy wax blend offers 30 hours of burning time to engulf your home with the scents of eucalyptus, spearmint and subtle notes of chamomile. It contains ethically sourced oils and extracts housed in recyclable glass jars.
BELOVED
Beloved Eucalyptus & Spearmint Shower & Bath Gel
This shower and bath gel remains ultra-gentle on the skin thanks to its mild, plant-based ingredients. If you like the tingly, fresh feeling mint brings and the lingering aroma of eucalyptus, you’ll want to stock up on multiple bottles of this—for $10 each, why not?
BELOVED
Beloved Eucalyptus & Spearmint Body Cream
You might as well follow up the eucalyptus and spearmint shower gel with its matching body cream. The plant-based moisturizer hydrates and nourishes all areas of the skin for super soft, smooth results.

Sweet Cream & Red Velvet Collection

BELOVED
Beloved Sweet Cream & Red Velvet Bath Bomb
Level up your self-care routine by keeping a handful of bath bombs at the ready, like this bakery treat inspired one that smells of sweet cream, vanilla and caramel. You may as well grab the eucalyptus and spearmint bath bomb, too.
Beloved Sweet Cream & Red Velvet Hand Lotion
BELOVED
Beloved Sweet Cream & Red Velvet Hand Lotion
Putting on hand lotion in the midst of summer’s humidity may not sound pleasant, but you really shouldn’t ever neglect nourishing the delicate skin on your hands. The delectable aroma of the Sweet Cream and Red Velvet line will probably have you hooked on applications anyway.
Beloved Sweet Cream & Red Velvet Body Mist
BELOVED
Beloved Sweet Cream & Red Velvet Body Mist
Brands like Bath & Body Works and Sol de Janeiro really put body mists back on the map, and BELOVED’s Sweet Cream & Red Velvet Body Mist is another option not to be overlooked. In addition to leaving you with a long-lasting scent, the mist also hydrates your skin every time you spritz it on.
BELOVED
Beloved Sweet Cream & Red Velvet Foaming Hand Wash
Ditch your grocery store hand wash and replace it with something far more pleasing, like the Sweet Cream and Red Velvet Foaming Hand Wash that is only $5 per bottle.
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