Tarte’s New Sister Brand Will Look So Cute on Your Vanity
Tarte Cosmetics just made our entire week by launching its first-ever sister brand, Awake Beauty. And if your cult-follower senses aren’t tingling yet, just wait until you see what it looks like.
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The all-new skin-care range consists of vitamin-infused lip balms, a shimmer serum, and more—all wrapped up in the cutest packaging. If your color scheme includes pinks, metallics and/or glitter, you’ll be in heaven. And the best part? The skin-care products are both vegan and cruelty-free.
Read on for a look at each product.
Hydra Shot Antioxidant Concentrate
The Ingredients: rice germ oil, lychee extract, ascorbic acid.
The Benefits: it hydrates skin, while also creating a protective barrier against pollution.
$38 at Awake Beauty
Pore Down Tightening Concentrate
The Ingredients: hemp powder, hibiscus extract, and quince.
The Benefits: it absorbs oil, smooths skin texture, while providing hydration and minimizing the appearance of pores.
$38 at Awake Beauty
Balance Shot Antioxidant Concentrate
The Ingredients: cotton powder, flower water, and plant oils.
The Benefits: it absorbs oil, hydrates and tones to balance out oily and combination skin.
$38 at Awake Beauty
Vitamin L-I-P Balm with C+E
The Ingredients: vitamins C and E, passionfruit and lemon peel oils, and plant waxes.
The Benefits: it infuses vitamins and hydration into your lips, and provides sheer color coverage.
$16 at Awake Beauty
Gelactic Dream Hydrating Mask
The Ingredients: rice germ oil, honeysuckle extract, and sesame sprout extract.
The Benefits: it hydrates and plumps overnight to give you a brightened complexion in the morning.
$38 at Awake Beauty
Ray of Bright Radiance Moisturizer
The Ingredients: aloe leaf extract, jojoba seed oil, and licorice root extract.
The Benefits: it replaces a dull complexion with an “opalescent” glow.
$26 at Awake Beauty
Eye Opener Brightening Liner
The Ingredients: vitamin E, aloe, and antioxidants.
The Benefits: it brightens your waterline to make you look more awake. (Plus, it’s waterproof!)
$16 at Awake Beauty
Firma Shot Antioxidant Concentrate
The Ingredients: rice germ oil, argan oil, and wild sesame oil.
The Benefits: it firms, tightens and hydrates.
$38 at Awake Beauty
Dream Dewdrops Shimmer Serum
The Ingredients: hyaluronic acid, vitamins C and E, and goji berry extract.
The Benefits: it smooths out skin texture, while delivering a luminous highlight.
$32 at Awake Beauty
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So skip the knick-knacks (A.K.A. clutter), and just spread these babies out on your vanity for a cute and functional workspace. You might wind up with the healthy complexion of your dreams, too.
