Social Shopping Gets Real: Twitter Launches New ‘Buy’ Button

Social platforms embracing e-commerce has been a major developing story over the past year—from companies like Like to Know It, which allows users to shop some Instagram accounts; or Facebook’s new “Buy” button. Today, Twitter took a major step towards letting users shop their feeds by launching  a “Buy” button, which will appear next to pictures of select items that are for sale.

Users will need to supply a billing and shipping address (just once), and then they’ll be able to click to buy things directly through Twitter’s mobile apps.

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As Twitter’s head of commerce, Nathan Hubbard, told The Verge: “There are already transactional conversations happening every day on our platform between brands and their customers or artists and their fans … What we’re trying to do is build the shortest path between an offer and a completed sale, to eliminate the friction of clicking a link that takes you to another website where you might have to type in a whole bunch of information each time.”

To start, the Buy button will only be available to a small group of users, and Twitter is partnering with a select group of accounts that will start offering items for sale—from Rihanna and Burberry to the Home Depot and the Nature Conservancy. A full list of the accounts that will start featuring e-commerce are listed below, along with a quick how-to video on how the Buy button will work.

Are you excited to start making purchases through Twitter? Tell us!

• Beartooth (@beartoothband)
• Brad Paisley (@bradpaisley)
• Burberry (@burberry)
• Dan+Shay (@DanAndShay)
• Death From Above 1979 (@dfa1979)
• Demi Lovato (@ddlovato)
• DonorsChoose (@DonorsChoose)
• Eminem (@eminem)
• GLAAD (@glaad)
• GLIDE (@GlideSF)
• Global Citizen (@GlblCtzn)
• The Home Depot (@HomeDepot)
• Hunter Hayes (@HunterHayes)
• Kiesza (@kiesza)
• Keith Urban (@keithurban)
• The Nature Conservancy (@nature_org)
• Megadeth (@Megadeth)
• Mike Stud (@mike_stud)
• Panic! At The Disco (@panicatthedisco)
• Pharrell (@pharrell)
• Paramore (@paramore)
• (RED) (@RED)
• Ryan Adams (@TheRyanAdams)
• Soundgarden (@soundgarden)
• The New Pornographers (@TheNewPornos)
• twenty one pilots (@twentyonepilots)
• Wiz Khalifa (@wizkhalifa)
• 9/11 Day (@911Day)