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There’s a kind of cruel irony pervading my favorite retailers right now: It’s barely February, but stores have traded their winter wares for spring options. Smocked tops are making their way onto store shelves, sandals are growing more abundant than boots and cute swimsuits are already available en masse. This seasonal schedule is nothing new, but considering this week boasted some of the coldest days New York City has seen so far this year, it feels like a sick joke. Either that, or an invitation to enter a state of absolute weather-denial. (And as a glass-half-full kinda gal, I’m tempted to choose the latter.)
For many, spring comes in March. That’s when schools and colleges tend to celebrate Spring Break, and it’s when the season officially begins (this year’s spring equinox will strike on March 20). The issue is: Much of the warm weather the Southern half of the United States gets to enjoy doesn’t trickle up North until, well, May. (We’ve literally had blizzards in April in NYC. Don’t @ me.) So it’s hard to justify shopping anything other than winter sweaters, winter booties and winter coats.
But stores are practically begging us to. The other day, I lost myself in an online shopping spree that doubled as an opportunity to live vicariously through people who live in places where it’s actually warm enough to wear bathing suits right now, and I stumbled upon hundreds of veritably cute swimsuits that are absolutely ready to be purchased. And it’s not like one retailer has jumped the gun on this; ASOS, Urban Outfitters, Anthropologie, Revolve—all of your go-to’s have already stocked up on cute swimsuits. Would it be a crime for us to start shopping them?
Again, my glass-half-full side is here to say: It would be a crime for us not to start shopping them. Because these swimsuits bring us joy, hope—the promise of a future that is much warmer and more idyllic than the world in which we’ve found ourselves. We deserve sun. We deserve happiness. And for the love of all things beautiful, we deserve temperatures higher than 6 degrees. If shopping—or even window-shopping—cute swimsuits in February helps us get closer to this dream, we should do it.

A deep-V, high-leg cut and ruffled waistline are a match made in swimwear heaven.

Your favorite underwear set—rendered in swimsuit form.

I mean, how could you possibly go wrong with gingham?

The Pretty Woman dress, rendered in hot bikini form.

I mean, it’s literally a knit bikini. If any swimsuit feels appropriate to shop in February, it’s this one.

Quite possibly the cutest damn one-piece I’ve ever seen.

This two-piece includes shorts. Shorts!!

Because iridescent anything is a good idea.

Veritably Instagram-worthy.

Another Pretty Woman dress-inspired swimsuit—and I’m here for it.

This neon bikini top is so cute I might honestly look for ways to repurpose it as a shirt.

Undoubtedly the edgiest take on swimwear to hit the market.

So comfortable you could probably fall asleep in it—and cute enough that you could throw it under jeans and wear it to a bar.

Classic and totally photogenic, this one-piece is begging to be photographed.

Why not buy a bathing suit that renders you a walking work of art?

Super cute—and the tan lines you’d get from that top are totally optimal (just, you know, move the tie).

Simple and statement-making, this one-piece is the perfect addition to any swimwear wardrobe.

Let’s keep the tropical print trend going well into 2019, shall we?

Simple without skewing into boring territory, this bikini might just be a must-have.

Everything about this swimsuit—from the color, to the shiny textile, to the side cut-outs—has me drooling (and whipping out my credit card).

The Valentine’s palette on this one will make you feel less weird about shopping swimwear in February.

It’s just so damn cute.

Striped swimsuits are always fun. Always.

This hyper-elegant take on the one-piece is just waiting to be added to your closet.

Cute maternity swimsuits are in high supply right now, too.

Turn heads by being the sparkliest one in the room—or in the pool.

These bikini bottoms are totally optimized for tan lines.

The more gingham we can get our hands on, the better. Because gingham means spring.

For the beach-goer who can’t bear to part with maximalist embellishments—not even for a second.

Proof the smocked trend extends way beyond clothing. (The off-the-shoulder trend does, too.)

The tie-shoulder straps keeps this swimsuit from veering too basic.

The ruffles on this high-waisted bikini keep it feeling contemporary and on-trend.

OK, this one’s hot enough to wear to a bar.

Florals mean spring, and I need spring now.

Need! More! Flowers!

Taste the rainbow—be the rainbow.

Your tan lines would get pretty weird, but you’d look hot wearing it, so who TF cares?

OK, it’s become clear to me that I need Mara Hoffman to design every swimsuit I ever wear.

This one’s super delightful—and it’d look great under shorts.

Scalloped edges are a delightful addition to any swimsuit—especially super-cute bikinis.

Give us all the ruffles. We want them.

Haven’t you heard? Tie-dye is seriously in this year.

Your favorite henley got rendered in swimsuit form.

Neons are back, baby. (Well, I guess they never actually left.)

Gotta love a bikini you can thoroughly move around in.

It’s never too early to bust out the nautical vibes.

Pairing jewelry with swimwear is generally ill-advised, but this one-piece would play seriously well with your favorite layered necklaces (and rings—and bracelets).
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