Logan Paul’s Net Worth Is Millions Apart From Jake’s—The Richer Paul Brother, Revealed
If you’ve ever watched one of Logan Paul‘s viral videos, seen him in the WWE ring, or spotted his Prime energy drinks at the store, you might be wondering just how profitable his internet fame has become. The controversial social media star turned entrepreneur has transformed from making goofy videos to building a serious business empire worth millions—but how much are we talking?
Related: Jake Paul’s Net Worth Compared to Brother Logan—Here’s Who Earns More
As the oldest Paul brother continues expanding his career beyond social media into professional wrestling, boxing exhibitions, and successful product launches, his bank account has seen some major growth. With his reality show Paul American set to premiere on March 27, 2025, also featuring his equally famous brother Jake, many are curious about exactly how much wealth Logan has accumulated all before the age of 30.
What is Logan Paul’s net worth?
As of 2025, Logan Paul’s net worth is estimated to be $150 million, according to Celebrity Net Worth—not too shabby for someone who started out by making videos on the internet.
Logan’s road to riches started back in Westlake, Ohio, where he first picked up a camera at just ten years old for his channel “Zoosh.” After killing it as an All-Star linebacker in high school and briefly enrolling in college at Ohio University, he made the gutsy call to drop out in 2014 and chase internet fame in LA—a decision that’s clearly paid off.
He began his journey on social media platforms, primarily YouTube, where he currently has over 23 million subscribers. His videos have been viewed nearly six billion times, creating a major income stream from advertising revenue alone. He’s also built massive followings on other platforms, with over 27 million Instagram followers and 18 million on TikTok, and counting.
Beyond social media, Logan is the founder of a merchandise company called Maverick Apparel that’s proven to be pretty successful, generating $40 million in just its first nine months, per Celebrity Net Worth. He also hosts a popular podcast called “Impaulsive,” which has been running since 2018.
In more recent years, the Youtube star has expanded his career in even more surprising directions. He signed a multi-year contract with WWE (World Wrestling Entertainment) in 2023, reportedly worth $15 million over three years. Yes, we’re talking about the same professional wrestling organization that made stars like Dwayne “The Rock” Johnson and John Cena famous. His impressive contract isn’t too surprising if you’ve seen his performances—love him or hate him, the guy knows how to command a crowd. He’s also ventured into boxing, most notably facing off against legendary fighter Floyd Mayweather in a 2021 exhibition match that reportedly earned him around $5.25 million.
Perhaps his most lucrative venture has been co-founding the energy drink Prime with fellow internet personality KSI in 2022. The beverage has been enormously successful, reportedly generating $565 million in revenue in just one year. While the exact ownership structure isn’t public knowledge, industry experts believe Logan may own as much as 20% of the company, potentially adding hundreds of millions to his net worth if the company is valued around $3 billion.
For comparison, Logan’s younger brother Jake Paul—also a social media star turned boxer—has an estimated net worth of $100 million according to Celebrity Net Worth. Their empire is only bound to grow, thanks to their reality television series Paul American, out March 2025, giving viewers an inside look at their lives and businesses.
Whether you’re a fan or hater, there’s no denying Logan Paul’s success at turning online fame into a legit business empire spanning entertainment, merch, beverages, and more. Color us impressed.
