Alex Cooper’s Doc Reveals She Was Originally Offered $70K For Call Her Daddy Before Her $125M Deal—See Her Net Worth Now
Alex Cooper is the face and voice of a generation. So, when it comes to her finances, she knows how to reel it in with her podcast Call Her Daddy, which turned into one of the most profitable podcasting networks ever.
Alex Cooper and her former roomate Sofia Frakyln conceptualized Call Her Daddy as a sex and relationship podcast in their New York City apartment and became one of the fastest growing podcasts in the 2010s. In just a couple of months, it was acquired by Barstool Sports, and the listenership grew from 20,000 to more than 2 million in just under a year.
Now, she’s spearheading the most lucrative podcasting network in history. So what’s her net worth and how much does she earn?
What is Alex Cooper’s net worth?
Alex Cooper’s net worth is reportedly $60 million, according to Celebrity Net Worth. Forbes reported that she earned $22 million in 2024 and was included in the Top Creator Earners list of that year.
How much early earn from Call Her Daddy?
When she first started at Call Her Daddy, Dave Portnoy of Barstool Sports paid both Sofia and Alex $70,000 a year on their contracts. As podcast viewership grew, the two were approached by Portnoy to stay at the company.
“He said, ‘If you stay at Barstool for one more year, you can own Call Her Daddy.’ Sofia didn’t want to take the deal but I did. So I stayed,” Alex said in her docuseries. “I realized the Daddy Gang was bigger than both of us. When I was going out on my own, I had to look inward and figure out where I wanted to take the show. I’ve never done a podcast where I have to talk for an hour by myself.” She revealed that she and Sofia “were making the company millions of dollars.”
“We absolutely deserved more money,” Alex said in the episode, explaining, “But unfortunately, we had signed a three-year contract with Barstool Sports and they owned our IP, so Sofia and I went in together and we renegotiated our contract.”
Sofia disclosed to Rolling Stone that negotiations led to a decision for Barstool to own 100% of the alcohol rights to anything Call Her Daddy-related in perpetuity. They would also earn 7% of their merch sales (it was previously only 2%) which Sofia did not agree to.
The Sofia with a F podcast host opened up to the magazine that she was isolated shortly after the fall out, and she didn’t know how to handle the backlash. “I think [Alex] selling it for that amount was just a testament to what I was saying the entire time, which is what I was chastised for. I was called greedy beyond belief,” she told the magazine. “People heard the number $500,000 and that’s a shit ton of money. But when something is bringing in a minimum of $11 million a year and it’s your face, your personality, your extremely personal stories, it’s not, really. We saw how much it sold for, right?”
A year after Alex agreed to stay at Barstool, she left the company and signed a 3-year, $60 million contract with Spotify in 2021. The agreement was the second-biggest podcast deal ever struck at the time. The podcast made a pivot from its usual sex topics to celebrity interviews. The host interviewed talent like Jane Fonda, Post Malone, Gwyneth Paltrow, Anna Kendrick, Hailey Bieber, Miley Cyrus, Zayn, Christina Aguilera, and Chelsea Handler.
In 2023, she and her husband Matt Kaplan launched The Unwell Network, which houses podcasts like Madeline Argy’s Pretty Lonesome and Harry Jowsey’s Boyfriend Material. The podcast network used to host Alix Earle’s podcast
In late 2024, Alex Cooper struck a deal with SiriusXM for a historic deal worth $125 million, sources say, and covers a little over three years. “The brand had only grown since being at Spotify,” Cooper told Forbes of the brand new deal that consists of Call Her Daddy and the Unwell network.”I knew the money would be there. The deal was more about what other things people can give Call Her Daddy and Unwell that will help us grow.”
