Bad Bunny Is Being Paid a Very Surprising Amount for His Super Bowl Halftime Performance
Tití me preguntó…how much Bad Bunny is getting paid for the Super Bowl, and yes, we have a definite answer.
Bad Bunny is the first Latino and Spanish-speaking singer to perform as a solo act at the Super Bowl. It is his first performance in the US after the release of Debir Tir Más Fotos, citing that he didn’t want to tour the mainland due to fear of ICE raids that would target his fans. “There were many reasons why I didn’t show up in the US, and none of them were out of hate,” Bad Bunny told i-D. “I’ve performed there many times.” He added: “I’ve enjoyed connecting with Latinos who have been living in the United States.”
Related: Bad Bunny’s Net Worth Reflects All His Record-Breaking Albums & Tours
In an interview with Rolling Stone, he said that he’s doing the show for “especially all the Latinos and Latinas in the whole world, and here in the United States, all the people who have worked to open doors, more than I have achieved, who have achieved everything, demonstrating that our way, our carrying of this country, no one can ever remove nor erase.”
How Much Did Bad Bunny Get Paid For the Super Bowl Halftime Show?
While previous reports indicated that Super Bowl Halftime headliners don’t get paid, NFL’s vice president of communications, Brian McCarthy, clarified to Newsweek that they do get paid on a union scale. “The NFL covers all costs associated with the show and does pay the performers’ union scale. There is not an appearance fee, but the artists are indeed paid union scale,” he said. The union scale is the minimum amount that bosses have to pay performers. It’s estimated that it’s “a fraction of the six- and seven-figure sums” the artists typically earn, according to Forbes.
Though Benito isn’t being paid for his performance, his music sales are about to explode—even though Debir Tir Mas Fotos was the top-streamed album on Apple Music and Spotify in 2025. 2024 performer Kendrick Lamar’s streaming catalog earned 70.9 million official on-demand U.S. streams the day after the Super Bowl.
Using Luminate data, Billboard predicts that Bad Bunny could earn a net of nearly $1.7 million based on streaming. The last five Super Bowl performers saw an increase of 110% in the net revenue generated from streams and downloads of their songs in the week following the big show compared to the week prior.
Do dancers get paid for the Super Bowl?
Super Bowl dancers get paid union rates based on SAG-AFTRA guidelines. Dancers should be paid between $788 and $1030 a day, depending on how many are in a routine.
When The Weeknd performed at the Super Bowl in 2021, the Los Angeles Times investigated that “paid dancers received $712 for show day and $45 per hour for their rehearsal time, as well as a $30 per diem and a $250 COVID stipend if a dancer was asked to report to a clinic for a test on a nonwork day. Unpaid dancers sat in stadium bleachers for up to two hours in the cold while waiting to rehearse as their paid counterparts spent that time in green rooms.”
The professional dancers are different from volunteered dancers on the field. Jana Fleishman, executive vice president of strategy and communications for Halftime producers Roc Nation told the Los Angeles Times, “As in years past, it is completely up to the volunteer candidates to participate. Volunteers are not asked to learn choreography.” Field cast performers are paid $15 an hour.
