Number of Bad Bunny’s Super Bowl Viewers Finally Revealed After 6.1M Left to Watch the Rival Halftime Show
Jason Pham
Bad Bunny‘s historic Super Bowl Halftime Show performance featured celebrity guests like Lady Gaga, Ricky Martin, and Cardi B (not to mention dozens of background dancers dressed like grass), but how many people tuned into the Benito Bowl exactly?
How many people watched Bad Bunny’s Super Bowl Halftime Show?
More than 135 million viewers watched Bad Bunny’s Super Bowl Halftime Show, according to CBS News, which makes it one of the most-watched halftime show performances of all time. In comparison, Kendrick Lamar’s Super Bowl Halftime Show in 2025 had 133.5 million viewers, just 1.5 million shy of Bad Bunny‘s.
Apple Music also reported at its press conference that Bad Bunny’s Super Bowl performance broke records for the service’s streaming platform. Apple Music also claimed that Bad Bunny’s halftime show was “the most watched in Super Bowl History” with more than 63 million views across various forms of content, including its live stream and social clips.
Bad Bunny also lost a decent amount of viewers to Turning Point USA’s “All-American Halftime Show,” an alternative music event that took place at the same time as his performance. According to The New York Times, the “All-American Halftime Show,” which streamed on Turning Point USA’s YouTube channel as well as some cable news networks, drew in 6.1 million concurrent viewers. The stream has since accumulated more than 20 million views as of Monday, February 9, 2026.
According to Nielsen Media Research, around 125 million people watch the Super Bowl each year, which means that there’s a good amount of households who just tune into the halftime show for performers like Bad Bunny. The Super Bowl 59 in 2025, for example, had 127.7 million viewers, while the Super Bowl 58 had 123.7 million.
Ahead of the Super Bowl 2026, Bad Bunny talked about how he was feeling leading up to the event. “I just want to be there,” he told Access Hollywood. “I’m just ready to do it. I want to feel it. I want people to watch it and enjoy it.”
He also discussed how he selected his setlist. “That was tough,” he said. “Even for my shows on tour, it’s hard to pick 30 or 40 songs. So imagine for 30 minutes. It was very hard. The selection process was very intense.”
He continued of his idea for his show, “I had a vision about the story, the mood, and the feelings that I want to put on that show. I want people to feel happiness and joy. I want to make people dance. I want to make them feel proud and think that everything is possible.”
During the interview, Bad Bunny also recalled his life a decade ago before he became an international music artist. “That’s true. I was working in a grocery store, making beats at the same time,” he said. “Broke, with a lot of dreams and goals. And now I’m still dreaming. I’m still enjoying this. I’m still doing this with the same passion and the same love as the first day, before I got popular or successful.”
