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Ilia Malinin learned some important life lessons at the 2026 Winter Olympics in Milan Cortina. After failing to place in the top three during the Men’s Free Skate, he’s doing some self-reflection.
After the closing ceremony, he posted on Instagram: “Everything that led up to this point felt like a waste, no purpose to continue, no faith in the world, no reason to trust myself. I let FEAR in and it ruined me. Now, time to get back up and do it again. It’s done, finished, gone. New goals and challenges await. Somethings bigger and better. GIVE ME A REASON.
He continued, “Grateful for everything and everyone that helped and supported me throughout this time. Met new people and learned many life lessons. 1: One loss doesn’t change what you have already won. 2: You learn more from failure than success. I came in being one person and left with a changed mind. Nevertheless, I had my amazing moments and memories and did not leave empty handed🏅”
As the defender of the title of World Figure Skating Championships for two years in a row, Ilia already had a head start with his earnings and endorsements.
According to Celebrity Net Worth, Ilia Malinin’s net worth is $1 million. His family came from humble beginnings, and both of his parents were Olympic figure skaters.
In an interview on USA Today’s “Milan Magic” podcast in 2026, Ilia revealed that his great grandmother sold her wedding ring to buy his mother’s first ice skates.“A lot of the times my parents tell me that I should always be grateful for everything, because, of course, knowing them, their story, they grew up in a very hard life,” he said. He continued, “My mom’s grandmother, she had to sell her wedding ring to get my mom her first pair of skates, and that just made my heart melt, because I’m looking at myself now and I’m like, I’m so spoiled, I should be extremely grateful for everything I have — but I’m so grateful for my parents, because without them, I would not be where I am today.”
The U.S. Olympic and Paralympic Committee’s “Operation Gold Awards” will pay athletes $37,500 for gold, $22,500 for silver, and $15,000 for bronze at the 2026 Winter Olympics. While he didn’t win during the men’s free skate event, he did earn a gold medal for his contributions in the team event with Team USA.
Ilia Malinin already has endorsements with brands like Coca-Cola, Samsung, Google, Xfinity, Dick’s Sporting Goods, and Honda. Forbes estimated that his earnings from these endorsements were around $700,000.
The finance publication estimated that if he won gold, it would trigger incentives in his existing sponsorship deals that would push his yearly earnings to $1 million.
The Quad God told the site that he wanted the Olympics to boost his overall public image. “One of my goals is definitely, and this is skating related, but it’s to become a worldwide global celebrity,” he said. “Kind of how The Rock was known for wrestling, and then he became an actor and has gone on to all these different opportunities, so my idea is to be similar, on that level.”
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