Why ‘White Shampoo’ Is Being Banned on TikTok as Creators Beg Users Not to ‘Search Up’ the Trend
StyleCaster Editors
Maybe TikTok has gone too far. The latest trend on the app is completely NSFW and is shocking people who stumble upon it on their For You Pages.
TikTok is a space for creators to make any kind of video, but what are the limits? Users have been seeing an influx of what is known as “White Shampoo” on their feeds and some of them are getting fed up with it. “men are so disgusting that white shampoo tiktok trend is so gross theres kids on tiktok whats not clicking in their brains,” one person wrote on X. But, what exactly is it?
What is the White Shampoo trend?
The White Shampoo trend shows men ejaculating on screen. These TikTok users show them moving their hands in an up and down motion, and the last couple of seconds show them finishing. What emerges is the white semen that is shown on screen—hence the comparison to “white shampoo.” Some videos have even shown glimpses of penises.
How the White Shampoo trend became popular
The first known video of the White Shampoo trend came from a TikTok user named @okkkkokot. The video showed him in a bathroom stall while he was masturbating. “Back when this security guard bought white shampoo, went to the bathrooms and tried it! it was so good,” the user captioned it. More examples flooded the video sharing site over the next couple of days.
Perhaps what is causing the trend to spread like wildfire is the fact that people are curious about what it is. TikTok users have been making reaction videos about their intrigue and disgust to the trend. “Please, whatever you do, don’t search up the White Shampoo trend,” TikTok user @brandonspam_ said in a video. Some people even commended the “creativity” behind it.
Did TikTok ban White Shampoo?
As a matter of fact, yes, TikTok banned White Shampoo as a search term. When you look up “White Shampoo” in the search bar. Instead you’ll find: “This phrase may be associated with behavior or content that violates our guidelines. Promoting a safe and positive experience is TikTok’s top priority.” Most White Shampoo videos have been taken down, but some reactions are still up.
Some TikTok users even called out the app for not shutting down the trend when it first started getting popular. “Tiktok turning their eyes and pretending not to see the videos of the white shampoo challenge,” one person wrote on X.
Porn goes against the community guidelines and app strictly doesn’t allow sexual activity or nudity on the video app. The app is open for any user who is 13 and older, and the company is committed to making a safe and age-appropriate environment for its users.
