Liver King Claims His Net Worth Is in the 9 Figures—But How Much Does He Really Make After Being Called the ‘Worst’ Scammer?
Does money matter to the Liver King? Well, it depends on how you ask about it. The fitness and diet influencer has shown every aspect of his life—from daily meals to workouts and even how his family adopted his way of living.
Brian Johnson, aka the Liver King, started his company in the early 2000s to promote a lifestyle called “ancestral living.” The lifestyle predominantly relied on eating raw meat and organs and excessively working out.
“This is the way we evolved for millions of years. And it kinda made sense,” he explained in the new entry in Netflix‘s documentary series, Untold: The Liver King. “We evolved with sun, we evolved with these sorts of organs. We never had processed food ever in our lives.” His company Ancestral Supplements has maintained millions of dollars in revenue every year, but how does that translate in real life?
How much is Liver King’s net worth?
Liver King’s net worth is reported to be around $10 to $12 million, according to sites like HotNewHipHop and MoneyMade. However, Liver King self-reports that his net worth is $310 million.
On his website, he made a really detailed timeline on how he acquired wealth starting from a young age. After college, he devoted his time to climbing the pharmaceutical ladder and helping out his wife’s dental business. He sold the dental business when he was 25 and later found Ancestral Supplements with a $7,000 credit card cash advance.
Liver King claimed that the business got $3 million in revenue the first year and jumped to an outstanding $50 million in annual revenue the following year. He also founded the companies Heart & Soil (H&S) and Medicine Man Plant Company (MMPCo).
In 2022, he created his first social media account and has since maintained an audience of over 10 million followers. Despite having that big of a net worth, Liver King says that self-worth should be prioritized more. “We can’t have true net worth without self-worth, and a man’s ultimate symbol of status is his family. As such, net worth is created by compounding interest… internal value (self worth).”
Shortly after he became successful, a leak revealed that Liver King was spending $11,000 per month on performance-enhancing drugs and steroids. He had previously claimed that he never took steroids but blamed society’s unrealistic standards for why he had to hide the fact.
“Before social media, I was rich and anonymous and after social media, I’m still rich, but no longer anonymous. I never expected this kind of exposure,” he says in a video titled Liver King Confession… I Lied.. “When I talk about the 85% of the population that suffers from self-esteem issues, that’s me. I’m part of that statistic.” He claimed that promoting “ancestral living” would help people get out of depressive episodes and promote a better way to live.
However, many of his fans weren’t pleased that he did those acts. “Of all the scammers, con artists and f***ing liars, the Liver King is f***ing worst one of them,” one person wrote via The Sun. One person wrote on Reddit, “Dude’s a cheap fraud whose grift is nothing but a lazy, drug-fueled fusion/repackaging of the Paleo and carnivore diets (both of which are based on pseudoscientific BS). What’s extra-f—ed is that when called out, he deflects to a flimsy, absurd excuse about how he’s really all about men’s mental health, as if selling lies about fragile, toxic masculinity to insecure, wannabe tough-guys isn’t just dumping gasoline on that particular fire.”
