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Project Runway has captured the attention of fashion fans worldwide with its creative challenges and emerging designers, and the Canadian edition brings its own distinctive take on the beloved franchise. After more than 15 years off the air, this version of the series has made its return, and those wondering how to watch Project Runway Canada in the US will be glad to know there’s a simple way to stream this stylish competition from across the border.
Project Runway Canada first launched on Slice in 2007 with supermodel Iman as host and designer Brian Bailey as mentor. That original series ran for two seasons before being canceled in 2009. Now, the show has been revived as a Crave Original series, bringing 12 talented Canadian designers together to compete for $100,000, a feature in Elle Canada, and the title of Canada’s Next Great Designer.
The revival arrives at what judge and designer Spencer Badu described as a major moment for Canadian fashion. “In a lot of ways, fashion in Canada doesn’t really get the airtime that it deserves,” shared Badu, a Toronto native whose own fashion label focuses on genderless streetwear, in an interview with The Canadian Press. “Everyone wears clothes, but we’re seeing everything from everywhere else — things from Milan, from New York, from Paris. We’re not able to see the talent in our backyard.”
Judge Jeanne Beker, who hosted Citytv’s FashionTelevision from 1985 to 2012, echoed this sentiment. “More than ever, we have to wave that Canadian flag of ours. It’s become increasingly important to really step out there and let people know who we are. And the truth is it’s always been this way, but we just never had the right platforms perhaps,” Beker added. “Marketing Canadian fashion has always been a real tough job.”
Sounds like it’s about time to put Canadian fashion on the map—so, where can American viewers tune in to appreciate the new designs coming out of the maple country? Keep reading to learn how to stream Project Runway Canada in the US and discover what makes this revival worth watching.
Project Runway Canada streams exclusively on Crave, a Canadian streaming platform owned by Bell Media. To watch Crave in the US, Americans will first need a VPN, which allows users to set their computer’s location to another country and access websites that would otherwise be restricted by geography. The most reliable VPNs for accessing Canadian content are ExpressVPN, NordVPN, and PureVPN, each of which offers a 30-day money-back guarantee.
Once you’ve set up your VPN and connected to a Canadian server, you’ll need to subscribe to Crave. Subscribing directly through Crave.ca requires a Canadian credit card and billing address, but there are a few tested workarounds that make it possible for American fans to access the service. One popular option is to purchase a Canadian Crave gift card online and redeem the code during signup. Alternatively, you can subscribe through the Apple App Store or Google Play Store with your account set to the Canadian region, or add Crave as a channel through Amazon Prime Video if your account allows Canadian subscriptions.
With these alternative payment methods and the VPN services mentioned above, US viewers have everything they need to watch Project Runway Canada. Find more information on our top VPN picks and their features ahead.
Crave is a subscription-based streaming service that requires a paid account. The service offers two main subscription tiers: Crave Standard with Ads ($12 per month) and Crave Premium ($22 per month for an ad-free experience). While Crave no longer offers a free trial directly, subscribers gain access to the full season of Project Runway Canada, with new episodes releasing every Friday through January 16, 2026. The platform also includes content from HBO, Showtime, and Starz, making it a solid option for viewers interested in premium television beyond just Project Runway Canada.
Project Runway Canada follows the familiar format that’s made the franchise a hit worldwide. Twelve aspiring fashion designers from across Canada compete in weekly challenges that test their creativity, technical skills, and ability to work under pressure. Each episode presents a new design challenge with specific themes, materials, or time constraints that push contestants to innovate quickly. Designers sketch their concepts, select fabrics, construct their garments, and present their creations on the runway for evaluation.
The competition features weekly eliminations, with one designer sent home after each runway show. Challenges range from creating glamorous evening wear to designing practical streetwear, and sometimes incorporate unconventional materials or require collaborations between contestants. The winner walks away with $100,000, a feature in Elle Canada, and the title of Canada’s Next Great Designer. Throughout the season, designers receive feedback from industry experts who help them refine their skills while competing for the grand prize, which includes funding and resources to establish their fashion line.
Supermodel Coco Rocha serves as host of Project Runway Canada, guiding viewers through each episode while also serving as a judge. Rocha brings her extensive runway and fashion industry experience to the role, connecting with contestants and audiences alike. The original 2007 series featured Iman as host, but the new season brings Rocha’s fresh energy and perspective to the franchise.
The 2025 revival features Canadian fashion industry leaders on the judging panel. Alongside host Rocha, designer Spencer Badu and fashion journalist Jeanne Beker serve as judges, evaluating the designers’ work each week. Badu’s eponymous label specializes in genderless streetwear and has gained recognition in the fashion world, while Beker brings decades of experience championing Canadian fashion through her work on Citytv’s FashionTelevision, which she hosted from 1985 to 2012.
The show also welcomes rotating guest judges throughout the season, including designer Jason Wu and television personality Lauren Chan. The judges assess garments based on construction quality, design innovation, styling choices, and how well contestants meet challenge requirements. Their feedback addresses both aesthetic elements and practical considerations that designers face in the commercial fashion industry.
Badu hopes the show will shine a spotlight on Canadian designers and inspire viewers to support local fashion talent. “I would only hope that it motivates people to buy from more local designers, and have the money circulate within the country, as opposed to buying something from another place,” he said in an interview with The Canadian Press. “You’d be surprised what you can find in your own country if you look hard enough. Hopefully with the TV show, you don’t have to look hard. It’s in your face.”
Brother Vellies founder Aurora James mentors the contestants throughout their journey, providing guidance and support as they navigate the challenges each week. James works directly with the designers in the workroom, offering advice on construction techniques, design choices, and creative problem-solving. Her role mirrors the mentor position in other Project Runway franchises, serving as a crucial support system for contestants as they bring their visions to life under tight deadlines.
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