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Serena Page
Photo: Jacob Webster

Serena Page may have been known for her enviable beat in the Love Island USA villa, but fans may be surprised to learn that her beauty routine was actually quite simple. “I definitely had to minimize, because we only had so much time in the shower and in the room to get ready,” she tells StyleCaster while promoting her partnership with European Wax Center.

She adds, “Obviously, I didn’t have waxing stuff there, so I had to make do with what I could by just shaving. I did have some of my ingrown hair serum there, because I’m in a bikini all day, every day. Then just moisturizing. Moisturizing and makeup were the main things I needed to be on camera every day.”

As for the product she swore by in the villa, Serena names COVERGIRL’s mascara. “Literally any drugstore mascara works for me on my lashes, because I have falsies on the top, and it’s mainly for my bottom lashes.”

She also shared the product that she took to the villa that she never used. “I brought wax strips, but I’m too scared to wax myself,” she says. “I don’t trust myself, and I’m really scared of messing my skin up. Then there’s nothing to do to cover that up. You’re going to see it on camera. I didn’t even touch the wax strips.” In terms of what she wished she packed, Serena jokes, “A personal nail artist, because I was literally doing my press-ons in there by myself, and it was a struggle.”

Serena starred on Love Island USA Season 6, which she won with her boyfriend, Kordell Beckham. Serena and Kordell are set to celebrate their second Valentine’s Day together. Their first Valentine’s Day in 2025 was spent at a cabin in Big Bear, California. For this year, Serena wants something more lowkey. “We’re both super, super busy this week and working a lot. I don’t know the exact plans, because he’s making them, but I’m hoping that it’s just something chill and relaxing,” she says. “We both have a lot to do this week as well, so I would assume that it’s something chill, low-key in the house. Maybe some movies. Maybe a little staycation or something.”

Another date Serena wants to make happen with Kordell is a trip to European Wax Center, where Serena has been getting waxed at since she was a high school cheerleader. “That would be absolutely hilarious,” Serena says of the idea of getting waxed with Kordell. “Because he’s very, very, very dramatic, so I would definitely want to see that. But I also don’t know what he would get waxed. I’m sure he doesn’t want his own arms waxed.”

In honor of Valentine’s Day, Serena launched a bundle with European Wax Center featuring her favorite products. “These products are my core products. The ingrown hair serum and the ingrown wipes I’ve been using since I first started going,” she says. “The body buffer is like a built-in sponge. It’s just such a cute and cool invention. I’m sure a lot of people who go to European Wax Center may be the first timers. I think the ingrown hair serum is just a staple, and something that everybody should have, especially if you’re waxing.” 

Serena and Kordell starred on Love Island USA Season 6 with Rob Rausch, who’s made it far on the current season of The Traitors. “I’ve been seeing clips online. I’m definitely gonna go watch it. It seems like he’s doing good from what I’ve been seeing,” Serena says. “But I’m not on TraitorTok and that side of the internet, because I don’t watch it. But I heard he’s doing good, and it seems like he’s still in the game.” She adds, “Rob’s really good at reading people. I feel like that’s a show he would like be pretty good on.

As for how well she would fare on The Traitors, Serena isn’t confident. “Oh, my God, I still need to learn the basis of everything, but I’m really good at reading people as well,” she says. “If that’s just all I need to do is read and observe and socialize, I can do that.” I might be pretty good. Who knows? I think I would be able to clock a traitor easily.”

She is confident, however, that she would last longer in the competition than Kordell. “Kordell is so bad at lying. I would be better at lying than him, but also he’s super forgetful, so he might slip up and say the wrong thing and get kicked out or something. He might literally tell somebody [he’s a traitor],” she says. 

Shop Serena’s European Wax Center bundle, as well as her other favorite beauty products, below.

Serena Page’s European Wax Center Bundle

Love Island USA's Serena Page's Favorite Makeup Products
EWC TREAT Dual-Sided Dry Brush
Love Island USA's Serena Page's Favorite Makeup Products
EWC TREAT Ingrown Hair Serum
Love Island USA's Serena Page's Favorite Makeup Products
EWC TREAT Ingrown Hair Wipes
Love Island USA's Serena Page's Favorite Makeup Products
Spongellé for EWC Get Smooth Body Buffer

Serena Page’s Favorite Beauty Products

Love Island USA's Serena Page's Favorite Makeup Products
Tower 28 Beauty SOS Daily Hypochlorous Acid Spray
“I usually keep my SOS face spray with me. I am so OCD with it. I’m always spraying it on my face to make sure the germs stay off. Because I travel a lot, so I’m touching my face on planes and all that.”
Love Island USA's Serena Page's Favorite Makeup Products
Neutrogena Hydro Boost Water Gel
“I moisturize every morning, every night, sometimes midday if I’m not wearing makeup. Neutrogena water boost. That one’s super light. I have very sensitive skin. I don’t use a lot of products on my face. So the ones I do, they have to be super light. That one’s water-based and feels like nothing’s going on.”
Love Island USA's Serena Page's Favorite Makeup Products
COVERGIRL Lash Blast Volume Mascara
“COVERGIRL. Literally any drugstore mascara works for me on my lashes, because I have falsies on the top, and it’s mainly for my bottom lashes.”
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