Kylie Jenner Looks Like BDSM Barbie in Her Latest Instagrams
Kylie Jenner’s latest entrepreneurial venture, KHY, is ringing us in for summer. Jenner posted a video on her Instagram in a strappy, glossy black dress that has the girls dreaming about summertime at the club again. Turns out, she’s teasing a new collection drop. Duh.
The new KHY collection is a collaboration with Poster Girl, a London-based brand by Francesca Capper and Natasha Somerville that is for the party girls. The collection features 13 items, from skirts to dresses. It’s all latex garments, and everything is black, white, and red. While it’s not available to purchase just yet, it is out for preview.
The collab with Poster Girl is a smart strategy for Jenner. The British brand may be smaller, but it does have a very clear idea of what it is and who it’s for, and its customers can really identify their own lifestyles in the brand. KHY, on the other hand, is still growing those ideas of itself, and while it does have a lot of attention on it, it doesn’t necessarily quite have a customer yet. It’s something between an Aritzia and a SKIMS. Collabs with brands who’ve built some loyalty for a speaking to specific kind of vibe like Poster Girl might help customers understand who KHY is for.
“Kylie was one of the first major stars to wear POSTER GIRL, and her unwavering support over the years has continuously inspired and amazed us. This collaboration holds significant personal and professional meaning, as it truly feels like a full-circle moment,” Poster Girl founders, Natasha and Francesca wrote.
Each of the garments comes with a matte powder finish to prevent the fabric from sticking to itself. The brand recommends using a silicone-based lube to get that shine on it. The collection will range from $148 to $278 USD and will be available on KHY.com
