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Bella Hadid is skipping spring and diving straight into bikini season. The supermodel shared a series of steamy snaps, posing in a blue checkered bikini on the beach. She turned the moment into a full-fledged photoshoot, working the shore and the water with a variety of sultry poses and expressions. While we couldn’t get enough of the angles, it was her unexpected PDA—with a perfume bottle—that really caught our attention.
Hadid was seen kissing, cradling, and caressing her fragrance, Orebella, in the scent Salted Muse. The dainty bottle features a statuesque construction with a gold cap and green body. The fragrance features a blend of Australian pink pepper, French lavender, American cedarwood, and New Caledonia sandalwood. “I want to bathe in my salted muse….til I’m fully charged,” Hadid captioned the March 19 Instagram post, adding, “My sun, my moon, my water, my stars, my @orebella love her so much.”
The fashion star launched Orebella in May 2022 with three scents: Window2Soul (sheer floral), Blooming Fire (warm floral), and, of course, Salted Muse. The brand, which is named after Hadid’s Arabic family name, is inspired by nature with the goal of harnessing the earth’s healing benefits to enhance “both skin and soul,” according to the website. In addition to scent, the perfumes aim to provide hydration through a “long-lasting fragrance immersion.” The perfumes are clean, cruelty-free, and alcohol free, using hydrating ingredients like almond, olive, shea, and jojoba oils, as well as aromatherapy essential oils to deliver light soft and fresh scents that react based on the wearer’s individual chemistry.
In a profile with Allure, Hadid revealed she started the brand after years of being “triggered” by certain perfumes. She knew she was onto something when she started mixing her own scents with oils she got from a health food store. “It wasn’t something where somebody came to me and said, ‘We want to start a business with you. … I didn’t want to just put something on the market that was another product or another perfume. It was something I was already extremely passionate about, and I didn’t want to keep it for myself anymore.”
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