Everyone Is Talking About Kendall Jenner’s Milkmaid Coachella Dress—We Found 5 Convincing Dupes
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Kendall Jenner went against the grain with her Coachella 2025 outfit. After years of championing the classic desert festival uniform—you know, fringe vests, distressed denim shorts, leather accessories, and moto boots—the supermodel showed up in a milkmaid dress. Yes, cottagecore is still having a moment (on TikTok, people are literally saying the girlies are wearing farm dresses to the club), but it was still a surprise to see Jenner, a Coachella veteran, break from tradition.
She kept the styling pared down and minimal, pairing the butter yellow frock with trendy tiny black sunnies, a single gold bangle, and thong sandals. Her glam was soft, and her bob was parted down the middle with a slight flipped-up finish.
While it’s true Jenner stood out among the many crochet two-pieces, cowboy boots, and western hats, her look was perfectly on-trend for a few key reasons. First, the Proenza Schouler dress (which retails for nearly $600 and is called the Kendall) came in butter yellow, the color of the year. It also featured a corset-inspired, waist-cinching bodice—a silhouette that’s dominated red carpets all season. And finally, as mentioned, it leans into the rising milkmaid aesthetic, popularized by TikTok creators like Nara Smith and seen all over the runways at 16Arlington, Chloé, and Collina Strada. It’s a style that’s easy to dress up or down—with heels, flip-flops, or sneakers.
If the price of Jenner’s dress gave you sticker shock, fret not—there are tons of similar styles on the market that are just as cute and far more budget-friendly. I’ve rounded up a few of my favorite dupes below.
