Scheana Shay Has Changed a Lot Over the Years—But Her SHEIN Obsession Hasn’t

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From the first season of Vanderpump Rules, I was hooked. And from the very beginning, Scheana Shay stood out. Between her outrageously bold statement necklaces, her fluttery eyelash extensions, her endlessly earnest attitude, and her early‑2010s hipster‑boho chic look, Scheana Shay was the epitome of SUR. She was the purest representative of this dramatic, youthful, and style‑forward reality show about a group of friends working at a trendy West Hollywood restaurant.

Fast forward to 2025, and Scheana’s evolution has me thinking: who even is this woman today compared to that girl in a two-piece crop top wedding dress—forever enshrined in the Vanderpump Rules aesthetic hall of fame? Now she’s a mom, a wife, a podcaster, a published author, and a true entrepreneur. Her SHEIN collaboration signals something far deeper than another celebrity merch drop; what it really symbolizes is how far she’s come as a person.

When we spoke, it was clear—the tequila-infused façade of the SUR lifestyle has matured into something more grounded and intentional for Scheana. She told me how motherhood shifted the tectonic plates of her life—how becoming Summer Moon’s mom in 2021 sharpened her priorities and gently shifted her aesthetics. Gone are the extra‑long lashes and oversized necklaces; in their place are clean silhouettes, refined accessories, and neon moments of flair rather than excess.

In recent interviews and on her podcast Scheananigans, Scheana has leaned into vulnerability in ways that have been rather gratifying to longtime followers like myself. Her memoir My Good Side —which includes revelations about her experience with OCD, her husband Brock Davies cheating on her while pregnant, and her own reflections on past relationships—reveals a woman who’s no longer hiding behind party life or tabloid headlines. She’s choosing authenticity, knowing that it’s the best way to be of service to the people who admire her—and even more importantly, to herself. An interviewer from People framed it bluntly: while Scheana used to be the one dishing on others, now she’s candidly telling her own truth.

Watching her publicly address hurtful chapters of her life, including LVP allegedly leveraging her past and Lisa Vanderpump snapping back publicly, I couldn’t help thinking: this is the same girl who once was a SUR hostess and aspiring pop star with a song called “Good as Gold.” I really remember her as just a girl who wanted everyone to like her and see the beauty of her—something we can all relate to. Now she’s fearlessly standing up for her story and telling it on her terms—regardless of what you might think. That kind of emotional honesty mirrors the smart yet approachable styling of her SHEIN collection. Affordable but elevated, playful but polished; it feels unapologetically modern. It’s like seeing Scheana’s internal growth splashed across fabric and color.

Stylistically, Scheana’s transformation feels emblematic of a broader character arc—from chandelier earrings and bold eyeliner to structured shirt dresses and soft family‑friendly pieces. The SHEIN launch is not just about clothing for Scheana—it’s a marker of identity. Anyone who grew up watching Scheana evolve is getting front row seats to her next era, which puts a more polished and self‑aware version of herself at center-stage.

For longtime VPR fans like me, there’s something deeply inspiring about her journey. We saw her get engaged and married, support friends, enter motherhood—and handle public betrayals—all while keeping her brand intact. Now, as a collaborator with SHEIN, she’s packaging that evolution into something tangible. Her collection feels like a wearable narrative. The whole collection screams resilience, but also playfulness. It showcases elevated basics, but not without some feminine edge.

In conversation, Scheana told me how the process of curating the collection felt deeply personal—like mapping out chapters of her life through pieces of clothing. From lounge sets perfect for mom life to seasonally bold dresses she’d wear while filming reality TV confessionals or doing press tours, each look feels thoughtfully picked. It’s effortless, but not one piece is accidental. Her message is clear: you can have style, you can have motherhood, and you can have real pain. But that doesn’t mean you can’t emerge stronger, smarter, and stylish on your own terms.

With SHEIN, the arc of Scheana Shay is on full display—from the SUR waitress who ruled the early-2010s reality‑television aesthetic to the multi‑platform mompreneur writing her own rules. And as someone who’s followed her from season 1, I’ve grown up alongside her—through all of her high-heeled chaos and eventual emotional clarity. She’s candid, thoughtful, and full of surprising insight. And when you browse through her SHEIN collection, it won’t just feel like shopping; it’ll feel like witnessing a reinvention done with purpose, polish, and plenty of personality.

SC: Let’s start with the basics—how did this collaboration with SHEIN come to life? What made you say yes?

SS: People have mocked me for wearing so much SHEIN. So I was like, you know what? Why not embrace it? SHEIN by Scheana. And I think it’s, this is something fun. It’s empowering. SHEIN totally gets my style. There’s something for everyone. It’s affordable, it’s size inclusive. It goes all the way up to 4X. And I love doing coordinated looks with my family, whether it’s planned or not, we happen to match often, and now we’ve got an entire collection to do it with.

SC: That’s awesome. I’m so glad you said SHEIN by Scheana, because I was actually saying to myself Scheana Shay SHEIN to myself all day before this interview. So this collection is obviously family focused, which feels really personal. Why is that super important to you?

SS: I love doing stuff with my family. You know, these are the people closest to me—my husband, my daughter, I love a good matching, coordinated look. And I just felt like, you know, my style is very me, but I want to be mindful for how I’m dressing for different parts of the day. As much as I still love to be glam, I also appreciate pieces that can seamlessly take me from doing things with my daughter or going to a casual brunch to a polished evening event. It’s more fun to do stuff with your family. So it all just really felt right.

SC: I love that. It’s so true. Moms are on the go they don’t have time for a million outfit changes. You’ve worn many looks over the years—from red carpets to music videos to your job at SUR to mom life. How would you describe your style today?

SS: I think my style is very much “girly girl meets glam.” I mean, I have my casual moments for sure, but I like pieces that pop. I think this collection with SHEIN completely encapsulates that. It’s really stylish—there are flirty silhouettes, fun colors, and there’s even a subtle sparkle. The collection definitely has something to make you feel like your most confident self, and that’s what I wanted to do with this collection. I wanted pieces that aren’t going to break the bank, but you still feel like a million bucks.

SC: I love the subtle sparkle. I feel like I’ve heard from so many moms that they just want a little touch of sparkle to kind of awaken their spirit.

SS: Yeah, it’s all you need! Just a little sparkle to brighten up your day.

SC: So do you happen to have a favorite piece from the collection, and is there a story behind it?

SS: Oh, my gosh. There’s so many things that I was obsessed with. The corset mermaid party dress; that was one of my favorites. It’s this taupe dress that’s really fitted. It’s got a corset, but it goes all the way down to the ground. It’s sheer, but it has this bodysuit built in it, which I am just obsessed with. There’s this sleeveless, ribbed maxi dress that has this fringe on the bottom, also in a taupe color, that is just so comfortable. It could literally be worn to a breakfast or a brunch. But also, you could put on some heels, grab a sparkly bag, do an updo, and it could be a dress you wear during a night out. Also, the draped loose pants! I’ve worn those probably 10 times since the shoot. They just literally go with everything. Hmm… what are some of my other favorites? Oh my gosh, this brown, abstract printed mesh dress. It has high slits. It’s see-through, but it is so chic. I put it on and literally felt like a million bucks. Also, this off the shoulder long sleeve maxi dress. It’s dark brown and it’s got this belt with this thing that hangs down. And I have to shout out the knitted high neck sweater dress. I don’t usually like things that have this cut, but the second I tried on this dress, I was like, Oh, actually, I really like this look on me. And the photos we got in it kind of changed my style a bit too, because normally I steer away from anything that shows off too much of the armpit region. I’ve just felt like I look weird in it. And the second I tried on this dress, it changed that whole vision of myself. And I’m like, Okay, maybe I am, you know, this girl who wears a cut halter dress.

SC: I love how working on this collection actually transformed your perspective of what your style can look like. I also love that there’s a taupe dress, because that’s I feel like it’s such an edgy color. And I love that for the mom collection. Okay, so fun question. Who’s more particular about their outfit? You or Summer?

SS: Ooh, depends on the day. It could definitely be Summer, because, you know, she’s four, going on 14. So there are the days when I have her outfit laid out, and she’s like, I don’t want to wear that. And I’m like, Okay, what do you want to wear? But I try to let her pick her own style, and if she wants to wear something mismatched, so be it. I remember just seeing kids at the grocery store in like, a princess dress, way back before I became a mom and I’m like, Oh, wow, they’re just like, out in a princess dress or in pajamas. And now I’m the mom that has a kid out in a princess dress going to breakfast in pajamas, because I’m like, Whatever. Do you, girl. You want to stay in your pajamas and ride your scooter down the street to the cafe? No sweat off my back.

SC: I love that. You gotta give her some freedom to try things out, and then I feel like that will evolve into her own unique personal style.

SS: Absolutely, I mean, and she’s half me, she’s half Brock, so she’s got half chic and half Brock.

SC: I love that. That’s that’s a great balance of both worlds.

SS: I agree. Yes, Brock doesn’t know how to match unless I put it in a collection for him and say, Here you go, honey. Here’s our family collection.

SC: Well, thank goodness for that. Thank goodness he likes the help.

SS: He walked out the door this morning and he looked so good going this parent meeting we had at school, and he was like, Yeah, SHEIN. It’s from the shoot. And I was like, I like it.

SC: I love that. I love when a man starts looking so much better because of his partner.

SS: Honestly, every time, right?

SC: So how has becoming a mom changed your relationship with fashion?

SS: I feel like, when you look good, you feel good. And sometimes, as a mom, we don’t always feel good, especially when you’ve got a baby and they just spit up on you. There’s moments where you’re like, I just don’t feel hot, and that’s what I wanted to respond to with this collection. I want my moms to feel their hottest—to feel their most confident. And each piece that I picked does exactly that. You cannot put on one of these looks and not feel your best.

SC: What do you say to moms who are struggling to rediscover their style again? Do you have any advice you’d like to give to moms who are looking for a new fashion sense?

SS: I think, to try something new, because you never know. Your body changes, your style evolves. And just like me, where I thought I could never wear something with this specific cut. It has become one of my favorite pieces in the collection. So, I would say to try something new. Just try it on. If you don’t like it, that’s okay. It’s just like telling my daughter to try new food, you know, just try it. And at least you can say I tried that dress on and it wasn’t for me, but you never know—you might love it.

SC: The journey is never over. The style is always evolving. Are there moments when fashion becomes a bonding experience for your family?

SS: It’s one of my favorite things to do with my daughter, and that’s what I loved about this collection. I mean, sometimes I definitely want to be matchy, matchy with her, but you don’t have to be dressed in the exact same color. You wear something that pairs well with the other person’s piece. So for example, I have this maroon dress with ruffles, and Summer was like, Well, I want to dress that color. I’m like, But actually, if Mommy does black shoes and then you do a black dress with, like, maroon shoes or whatever—you know, just like mixing and matching pieces, which she’s now getting as well—it totally works. So I love that we can make all these pieces complement each other, but they’re not matchy, matchy. And I love that.

SC: That is so cool. You do often see families in all matching outfits, but I love the way you kind of find ways to compliment each other without matching perfectly. So SHEIN is in is such a global brand with a massive Gen Z following, how does it feel to partner with a brand that speaks to so many people around the world?

SS: It has something for everyone, and that’s what I love. That was the biggest thing for me when deciding to do this partnership—it’s size inclusive, and it’s affordable, and you have a style for everyone. Whether you’re 19 or 59, you know you’re going to find something on SHEIN’s website. My mother-in-law is literally older than 59 and when she was here a few months ago, she was looking for a new dress for my birthday party. Her go to is always to start with SHEIN. So whether you’re Gen Z, a boomer, a millennial, or anything in between, there is something for everyone. And that’s what I love, because my demographic, sure, it’s the 18 to 49 range but now, with TV shows streaming, kids are recognizing me from Jonas and Victorious. I had kids at the OCD conference come up to me, just knowing me from how much I speak out about OCD, and then I have my moms and my grandmas. And so this collection is for everyone. It’s for the kids to the grandmas.

SC: I love how this collection coincided with your reach expanding, just as a person in general. So would Scheana from Vanderpump Rules season 1 be surprised to see you designing a family fashion collection in 2025?

SS: Absolutely, and the fact that there are no statement necklaces is a statement in itself. My style has evolved so much over the years looking back at those season 1, 2, 3, 4 interview looks. I’m like, What was I thinking? Stassi was the fashionista back then, and I let her dress me for a lot of things, and we captured the look that of the time. But I would be very proud of myself in that SUR dress with a statement necklace that I ended up designing a curated collection for a global brand like SHEIN.

SC: I remember the statement necklaces. Vanderpump Rules was really such a beacon of style during that time. So this is a fun question: If your collection had a theme song what do you think that song would be? 

SS: H-O-T-T-O-G-O, you can take me, hot, to go! Chappell Roan, of course.

SC: I love that. That’s a great one. So when you’re getting ready in a rush—you know, you’re a mom, you have places to be—what are your go-to styling hacks?

SS: Honestly, accessories can style up and just elevate any look. So if you’re just in a plain dress, but you put on some good earrings, bracelets, rings and necklace whatever, and a good pair of heels, you got a sparkly bag. You’ve just elevated your entire look. You can wear that same look, no jewelry, no bag with, you know, sandals or something, and do it. Twist your hair up, you got some good earrings on, and it’s like, Oh, wow. Now she’s ready for the night.

SC: Absolutely, I love that. So say you’re planning a family trip. What do you think you would give each person in your family to wear from this collection?

SS: I do love coordinated looks, for sure. I would plan a few like matching looks, a few things that compliment each other. If we’re going out for a dinner or something like that, I like to tell my husband what to pack. Otherwise, he ends up with a bunch of things that are mismatched. And then we get to the trip and we’re like, That’s all you brought? So I think me packing for the family is definitely the way to go. I don’t like to leave my husband in charge of fashion, because unless I lay it out for him, you never know what he’s going to end up with. But this morning? He did great.

SC: He’s definitely gaining his own skill through your tutelage over time. So what’s something you hope people feel when they see this collection and when they start shopping it? Or what you hope that the the clothes make them feel?

SS: I just hope it makes them feel like their best self. It has inclusive sizing, so you’re going to find something that feels good on you, and that was the whole point of this collection. It’s also budget-friendly; items in this collection are anywhere from $3 to $50. When you look at the pieces in these photos, it’s like, No way is that $50 or under? That’s the great part about this collection—you don’t have to spend a lot of money to feel like you look like it.

SC: I love that. When you have a family, your budget totally changes. So people feel like they have to sacrifice style because of that.

SS: Yeah, we’ve got tuition to pay! You know, I’m not trying to spend a ton of money on clothes to look good. When you have a brand like SHEIN, it’s affordable, yet you still look good. Like when we have interview looks on the show, I don’t want to go and spend hundreds and hundreds of dollars on a look I’m only going to wear in the interview chair and then retire and never wear again. So a place like SHEIN is where I go for a lot of these looks, because they look elevated, but you’re not spending too much money on them.

SC: So would you wear a piece from his collection during a reality TV interview or confessional?

SS: Absolutely, yeah.

SC: Well, I’m sure people will be able to point it out when they see you on TV in the future, like—I know that dress from the SHEIN collection.

SS: Oh, definitely I will be wearing them on whatever show I happen to be on next.

SC: So what was it like doing the photo shoot for the cookbook together? Did anyone have strong fashion opinions, or were there any disagreements on what to wear that led to a better result?

SS: Not really. I mean, Brock—there was not one thing that he didn’t like when he walked in. We had the fitting right here in our house. He’s a double X, so it’s harder for him to shop a lot of brands that only go up to XL and don’t fit him. Even with shoes, he’s a 14, so it’s hard for him to find clothes and shoes that fit him. That was what was great about this campaign—everything they had it fit him to a tee. My daughter loved everything, too. The only thing is, sometimes she wants to wear, like, a T-shirt under her dress. She’s gets itchy and things like that. So I’m like, Wait, we put a little camisole under. The girls on the shoot were so amazing. They took a stocking and, like, sewed it in so it’ll  was extra soft for her, because she just she wants what she wants, and if she wants a T-shirt under skin, we put a T-shirt under. I was like—Which one’s your favorite? She doesn’t like picking favorites. She’s so sweet and inclusive that she’s like, I like them all. But I was like, Okay, well, we’re going to try them all on for your fitting, but which one is your favorite that you want to try on first? And she went straight to the blue dress, and then she tried on everything, and she loved it all. She’s like, twirling around in her dresses all day long. There’s, like, over 100 pieces in this collection, but you know, it’s not like we’re putting on 50 different outfits for this photoshoot. So that was the hardest part for me, was narrowing down the looks we loved most, because they there were so many good ones. It was hard to pick.

SC: I love that. Now I instantly want to see this blue dress that she just gravitated to immediately.

SS: Dude, it just was meant to be. It was light and flowy, and I loved it.