This Under-the-Radar London Fashion Week Designer Is Everything We Love About British Style

When we think of London style, it’s not just the polished and preppy Burberry set that comes to mind, but also young, slightly left-of-center It-girls who favor vintage clothes, kitschy accessories, slogan tees, and easy layers. And nobody does that better than under-the-radar designer Ashley Williams.

The London designer—who counts models such as Daisy Lowe and Pixie Geldof as friends—presented her first collection for Spring 2015 at London Fashion Week after studying fashion design at the University of Westminster. Her line ranges in price from surprisingly budget-friendly accessories kicking off at $55 to dresses hovering around the $700 mark. She’s also lined up an impressive arsenal of international stockists, such as Colette in France and Browns in the U.K., as well as stores in the U.S. including New York’s VFILES and Wild Style in L.A. And you can obviously snag Ashley Williams’s lineup on her online store, too.

This is one young designer whose star is ascending, so scroll on for a few more highlights from her London show.