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Kim Kardashian knows how to make an announcement—a 60-foot-long balloon of the celebrity was placed right in the center of Times Square this week to promote Skims’ latest swimwear collection. It’s been three years since the brand released new swim pieces, so you can expect these fresh designs to sell like hotcakes since they’re now officially available to purchase.
Kardashian took to Instagram a few days ago to announce the news, where she shared shots of herself modeling the swimwear pieces, including a bold new blue shade and animal print options. “I absolutely love how this collection has something for everyone—whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” she said in a press statement.
The 2025 spring swim collection features a mix of push-up and triangular bikini tops, high-waisted and hipster bottoms, as well as zip-up and scoop-neck one-piece suits, among others. Beyond swimwear, shoppers will also find terry cloth and cotton cover-ups and long sarongs to layer over their suits. As always, pieces run in sizes XXS through 4X. And for those who love a good matching accessory, two towel prints and a mini duffle bag are also up for grabs.
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Considering how quickly Skims‘ first swimwear release sold out, you’ll want to march right over to the brand’s site to ensure you get your hands on these items first. Start adding items to your cart by previewing the collection down below.
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