I Have No Idea Why Nobody Is Talking About Old Navy’s New Reformation Knockoff Line—It’s Stunning
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Old Navy has been a leading budget-friendly option for seasonal basics since the early ’90s—you couldn’t walk 200 feet without running into someone with a loud fleece Old Navy logo sweatshirt. Styles and trends come and go, but Old Navy has proven itself to be an ever-lasting fashion pillar, even out-earning its older sibling brand, GAP, in recent years. And that’s because Old Navy just gets it: The brand does wardrobe essentials without sacrificing quality, cut, or the shopper’s savings account.
Its most recent drop marries trendy designs at a way more inclusive price tag, and I’m surprised more people aren’t talking about it. The Occassion, Old Navy’s newest line of more “upscale” dresses, comes right in time for warm weather weddings, prom, and slightly-more-fancy events. And the pieces are stunning.
Colors & patterns: 4
Material: Recycled polyester
I literally have this near-exact dress from Reformation: A red, slinky dress that’s made of silk but four times the price. This body-hugging design looks luxe, and has nice details like an open back with a slim tie. I know it’s made of polyester, but I wouldn’t let that sway you either way—higher-end pieces can be constructed from polyester and still be super durable.
Liza Amlani from Retail Strategy Group tells Retail Dive, “I think this will be a win for Old Navy, especially if they capture customer feedback and adjust the assortment as they learn more about what the customer wants.” And for the record, I think it’ll be a win, too. As the senior commerce director at StyleCaster, I’ve noticed shopping at sites like Old Navy, Abercrombie, and Zara has significantly increased, with customers going to fast fashion sites for their formalwear, too.
The Occasion by Old Navy also offers something higher-end and designer brands don’t: Way more inclusive sizing. These pieces, aside from being way more affordable, are available in sizes up to 4X, which is awesome to see.
Colors & patterns: 3
Material: Recycled polyester
I love a flutter sleeve for spring, and the keyhole detail is just flirty enough without going overboard. This dress is so versatile and breezy—perfect for a wedding or cocktail hour.
Color & pattern options: 2
Material: Recycled polyester
The floral ’90s pattern just screams Reformation, and I certainly have a few Ref pieces in my closet that look similar. The biggest difference? This is only $55.
Color & pattern options: 3
Material: Polyester
I love a little skirt and top combo—and this one exposes some tummy if you get the matching top for $25.
